JohnDow Industries Announces Partnership with NASCAR Racing for 2008
As part of its 2008 aggressive brand awareness and communications program, JohnDow Industries recently announced its corporate sponsorship of the #49 NASCAR Sprint Cup Series Team for the 2008 season ….
Federated Presenting Sponsor of ARCA 200 at Salem Speedway April 13
A nine-time national champion, a Formula 1 veteran, a NASCAR Sprint Cup Series star, former Salem winners and a wave of new talent are preparing for the ARCA 200 race presented by Federated Auto Parts on Sunday April 13 at the Salem (IN) Speedway ….
Federated Wants You to ‘Get Dirty with Kenny’
Federated Auto Parts is offering its Car Care Center members a chance to race NASCAR driver and dirt track legend Ken Schrader at Schrader’s I-55 Raceway in Pevely, MO. To be eligible to win a chance to "Get Dirty with Kenny," a shop must be fully enrolled as a ….
News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
Federated to Sponsor ARCA Races in 2008
Federated Auto Parts will be the presenting sponsor at three ARCA races that will be held throughout 2008. Federated will sponsor races in Salem, IN (April 13), Toledo, OH (May 18) and the DuQuoin, IL (September 1) ….
Tech Tip: TPMS Compliance Calls for New Products
The tire industry is now well into a new era. It may not rival the radial age, but the epoch already is memorable and some say forgettable. It’s the TPMS era. While most participants know that the groundwork was laid several years ago ….
Jasper Donates Truck for ‘Bullying Hurts’ Program
Marvin Nash is a rodeo clown from Cheyenne, WY. He knows how to make people laugh. Marvin also knows, however, that when a rodeo contestant gets tossed from his ride, it’s time to get serious and stand up to a 2,000-pound bull. Three years ago, Nash decided to take his experiences with the four-legged kind of bulls and devote his efforts to helping students with an age-old problem and one that is receiving more and more national attention – that problem is bullying.
OTC LeakTamer Plus Offers Industry Best Practices for EVAP System Testing
The LeakTamer Plus EVAP Smoke Machine (P/N 6521) by OTC, a business unit of SPX Corporation, is a versatile, diagnostic, one-button tester built from the ground up to specifically test and repair OBD-II EVAP system leaks while operating in accordance with major automakers’ EVAP testing specifications and needs.
AAPEX Designates Oct. 30 as NASCAR Celebrity Day
The Automotive Aftermarket Products Expo (AAPEX) has designated its opening day on Tuesday, Oct. 30 as NASCAR Celebrity Day to highlight NASCAR drivers and crew chiefs attending the show. AAPEX will be held Tuesday, Oct. 30 through Thursday, Nov. 1, at the Sands Expo Center in Las Vegas, NV.
Tire Tech Tip: Selling Nitrogen can Pump up Profits
For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors. The result is better fuel economy, more consistent inflation pressure, longer tire life and increased safety, advocates say.