Cheap Filters Cheapen Your Service
Filters remove harmful, microscopic particles from oil, intake air and the vehicle cabin, but to the customer, microscopic particles are just that — microscopic. The sense of urgency isn’t there like with a lit MIL or pulsating brake pedal. Overcoming those perception problems and adding urgency is a two-step process. First, magnify the issue. A
Uni-Select Announces Winners Of The 2014 USA Manufacturer Partnership Awards
Uni-Select Inc. has announced its American Manufacturer Partnership Award winners. This collection of awards recognizes the manufacturers’ achievements, innovations and outstanding service. Showing excellent creativity skills and accomplishing groundbreaking work in the automotive aftermarket, the honorees were celebrated during the Manufacturer Partnership Awards ceremony held today in Las Vegas during the Automotive Aftermarket Product Expo
Aftermarket Vendor Expo Featured At The Federated Auto Parts 400
The more than 2,000 Federated members and customers who were on hand last weekend at Richmond International Raceway (RIR) to watch the Federated Auto Parts 400 NASCAR Sprint Cup event also enjoyed a fun-filled day of hospitality activities, including the exclusive Federated Aftermarket Vendor Expo. “We want to thank our vendors, Brembo, Dayco, Denso, East
Alliance 2013 Golf Tournament Raises More Than $55,000 For University Of The Aftermarket Foundation
The 2013 Aftermarket Auto Parts Alliance annual golf tournament raised more than $55,000 for the University of the Aftermarket Foundation. At the recommendation of the Alliance’s Channel Partner Advisory Council (CPAC), the 2013 golf tournament at the Turnberry Isle in Aventura, Fla., was dedicated to the memory of Walter Spence and to raising funds to support the Foundation.
The Alliance Announces 2013 Golf Tournament To Benefit University Of The Aftermarket Foundation
The Aftermarket Auto Parts Alliance has announced that its annual golf tournament has an added special significance for 2013. Earlier this year, the Alliance Board of Directors donated $100,000 to the University of the Aftermarket Foundation to honor the memory of Walter Spence Jr. The Alliance’s Channel Partner Advisory Council (CPAC) also has recommended the 2013 golf tournament at the Turnberry Isle in Aventura, Fla., be dedicated to Mr. Spence, in addition to helping raise funds to support the University of the Aftermarket Foundation.
Editor’s Notebook: Marketing To Women Should Be One Of Your Top Priorities
In case you haven’t noticed, female buying power is on the rise. Women account for about 85% of all automotive sales in U.S. households, and 50-65% of customers at automotive service centers are women. And you know what that spells? Opportunity.
Street Performer: 60 Years Of Chevrolet’s Iconic Corvette
The new Chevrolet Corvette LT1 engine, the first of the Gen 5 family of small block engines, combines several advanced technologies, including direct injection, active fuel management and continuously variable valve timing to support an advanced combustion system.
110 Students Receive Scholarships Through University Of The Aftermarket Foundation
The scholarship winners will receive a $1,000 scholarship to advance their education, either at two-year vocational/technical colleges or four-year colleges and universities. All of these students are either attending or entering vocational programs to become mechanical, collision or heavy-duty repair professionals.
Submit Your Nomination For 2013 School Of The Year By Late August
Online nominations for the 2013 Tomorrow’s Tech School of the Year program ends Aug. 26. The contest, sponsored by O’Reilly Auto Parts and WIX Filters, recognizes the excellence in technical training and education in the nation’s automotive programs.
Excellence In Cataloging Recognized At NCMA 40th Anniversary Conference
The National Catalog Managers Association (NCMA) presented the Catalog Excellence Awards to the best examples of automotive cataloging in multiple media at the recent 40th Annual Knowledge Exchange conference, held earlier this month in St. Louis.