Tech Tip: Don’t Let Your Customers Ignore the Check Engine Light
If the "check engine" light pops up on a vehicle’s dashboard, most motorists – even the seasoned ones – may ignore it unless there is a significant change in their vehicle’s engine performance. But even when it’s not, give it a closer look – if you want your customers to save on costlier repairs down the ….
Purolator Publishes Comprehensive 2008 Automotive Filter Catalog with Significantly Wider Coverage
Purolator Filters NA LLC has introduced its comprehensive 2008 Automotive Filter Catalog with updated information for Purolator’s premium PureONE oil and air filters as well as Purolator oil, air, cabin air, fuel, transmission filters and PCV valves ….
Purolator Trilingual 2008 Catalog Offers Expanded Coverage for PureONE Oil and Air Filters
Purolator Filters NA LLC has published its trilingual 2008 catalog for Purolator PureONE premium oil and air filters (PUCT608). Detailed and easy to read, this up-to-date, 264-page catalog includes Purolator’s expanded coverage of ….
News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
Purolator to be Featured Sponsor at ESPN’s Bassmaster Classic
Continuing its commitment to supporting its customers with aggressive marketing programs, Purolator Filters NA LLC is once again serving as a major sponsor for ESPN’s wildly popular Bassmaster Classic fishing competition. Celebrating its 40th anniversary this year, the Classic is the nation’s premier competition for professional anglers, with separate competitions and programs for amateurs, women and youngsters.
Electronic Fuel Injection Turns 40, Remains Vital Technology for Vehicle Performance
It’s turning 40 this year, yet electronic fuel injection continues to be a viable technology extremely beneficial to our everyday driving experience. That’s hardly surprising, as it plays such a pivotal role in determining the smooth driving and performance most of us take for granted in our cars, vans or SUVs.
News Update: Adrian Smith Appointed GM of Brembo North America
Brembo North America (BNA) recently appointed Adrian Smith as general manager of its North American operations with responsibility for its three offices in Costa Mesa, Detroit and Charlotte, NC. Previously, Smith served as technical director of Brembo SpA based in Curno, Italy, where he was responsible for a staff of 240 engineers and core engineering
University Of The Aftermarket Foundation Announces Officers, Trustees For 2016
The University of the Aftermarket Foundation board of trustees has elected its officers for fiscal year 2016. An official confirmation vote was held during the recent University of the Aftermarket Foundation annual board of trustees meeting. The new slate of officers are: • Chairman – Tim Lee, MAAP, president, Lang Distributing • Vice Chairman –
The Equipment and Tool Institute Announces 2013-’14 Officers and New Directors
ETI announces the new officers and board members on their election to office for 2013-’14. Officers (one-year term) President – Ben Johnson (Mitchell 1) Vice President, Programs – Neil Davis (Snap-on Diagnostics) Vice President, Marketing – Tim Morgan (Spanesi Americas, Inc.) Secretary/Treasurer – Bob Holland (Chief Automotive Technologies) Immediate Past President – Dan Brass (Bosch
AVI Live Training: Toyota EVAP Livestream With Bob Pattengale
Bob Pattengale, from Robert Bosch, LLC, will be covering Toyota EVAP Diagnostics. This system started appearing in 2005 and is now the primary system used on Toyotas. The live online training program is February 13th from 6:00 p.m. to 7:00 p.m. EST. The training program is FREE (free AVI OnDemand account required).