Editor’s Notebook: The Vehicles of Tomorrow Are Here Today
As automotive service providers, you’ve undoubtedly seen an evolution in vehicle technology, body styles, configurations, interiors and accessories over the years, and would probably agree that the changes only continue to accelerate with each passing year. Lots of dynamics factor into the finished product, but the biggest advancements in the vehicle technology of late seem
Management: Word of Mouth Advertising for the Internet Age
Go and enter the name of your shop at www.google.com. Try putting "quote marks" around the name of your shop, like "main street auto care." Now try entering the city where you are located with the name of your shop. I don’t care if you’re a two-bay operation, or have multiple locations. What did you find? Your shop’s website? Information on the ….
Three-Day AAPEX Starts Nov. 4 in Las Vegas
Dates for the 2008 Automotive Aftermarket Products Expo (AAPEX) are Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, NV. The event runs three days – similar to the AAPEX schedule for the past two years – and is again co-located with the SEMA Show ….
Tech Tip: Brake Friction Materials – Good, Better or Best?
One thing you can always count on with brakes: sooner or later the brake linings will wear out and have to be replaced. Every time the brakes are applied, the pads rub against the rotors and wear just a bit. After 40,000 to 60,000 miles, the front pads are usually worn down to minimum thickness specifications and need to be replaced. The rear pads or shoes typically last 20,000 to 30,000 miles longer, but they also eventually ….
Viewpoint: Googling Your Shop
Go and enter the name of your shop at www.google.com. Try putting “quote marks” around the name of your shop, like “main street auto care.” Now try entering the city where you are located with the name of your shop. I don’t care if you’re a two-bay operation, or have multiple locations. What did you
News Update
MAHLE Clevite Celebrates First NASCAR Win With New Decal At 2008 Daytona 500 When Ryan Newman took the checkered flag at the 2008 Daytona 500, it was also a milestone event for MAHLE Clevite, Inc. It marked the first time the company’s new MAHLE white decal entered Victory Lane in NASCAR competition. The company announced
Tech Tip: TPMS Compliance Calls for New Products
The tire industry is now well into a new era. It may not rival the radial age, but the epoch already is memorable and some say forgettable. It’s the TPMS era. While most participants know that the groundwork was laid several years ago ….
Federated to Sponsor NASCAR Nationwide Series Race in Nashville
For the 13th-straight year, Federated Auto Parts will sponsor the Federated Auto Parts 300 NASCAR Nationwide Series race. The race will be held June 7 at Nashville Superspeedway in Lebanon, TN, and will be broadcast nationally on ESPN2.
Purolator to be Featured Sponsor at ESPN’s Bassmaster Classic
Continuing its commitment to supporting its customers with aggressive marketing programs, Purolator Filters NA LLC is once again serving as a major sponsor for ESPN’s wildly popular Bassmaster Classic fishing competition. Celebrating its 40th anniversary this year, the Classic is the nation’s premier competition for professional anglers, with separate competitions and programs for amateurs, women and youngsters.
Tech Feature: Correcting Coolant Confusion
Have you ever seen the inside of an aluminum water pump that was not adequately protected by the corrosion inhibitors in the coolant? Or a radiator or heater core that failed from the inside out because of internal corrosion? These kinds of parts failures are all too common. Yet they can be easily prevented by using the "right" coolant and changing the coolant before trouble starts to heat up.