Ron Hornaday and the newly christened No. 2 Champion Filters Chevrolet Silverado grabbed the pole at Las Vegas Motor Speedway and never looked back, dominating the action to win Saturday’s Smith’s 350 NASCAR Camping World Truck Series race. It was Hornaday’s 51st victory in Truck Series competition and enabled Federal-Mogul to launch its highly advanced Champion automotive oil and air filtration line with a trip to the winner’s circle.
“This was a great win for Ron, the KHI (Kevin Harvick Inc.) team and Federal-Mogul’s globally respected Champion brand,” said Michael Proud, director of marketing, North America, Federal-Mogul. “This team and Kevin Harvick are doing an outstanding job of demonstrating the benefits of our performance driven products.”
Emblazoned with the Champion brand’s iconic red-and-black color scheme and “bow tie” logo as well as images of Champion oil and air filters, the No. 2 truck led 107 of the race’s 146 laps, including the final 32. The victory increased the team’s points lead in the Owner’s Championship battle and helped Hornaday cut in half his Driver’s Championship deficit, to 21, with four races remaining.
The KHI sponsorship is part of Federal-Mogul’s extensive new relationship with Harvick, the official spokesperson for Champion spark plugs, wiper blades, performance chemical additives and filters. One of NASCAR’s most popular figures, Harvick has relied on Champion spark plugs dating back to his days in go-kart racing, and uses these industry leading plugs in each of KHI’s two NASCAR Nationwide Series and three Truck Series vehicles as well as the Richard Childress Racing-owned No. 29 Budweiser Chevrolet that he drives in NASCAR Sprint Cup Series competition.
Champion filters are available now for a full range of today’s passenger car applications.
Champion oil filters help provide optimal engine protection and longer service life through substantially higher multi-pass capacity and efficiency than comparably priced filters from other suppliers. Champion air filters help provide optimal flow and maximum engine performance and fuel efficiency through a world-class filtration design that removes 98 percent of air contaminants.
For more information regarding Champion products, contact your automotive parts provider or visit www.federalmogul.com. To identify the right Champion products for any application, visit the free www.FMe-cat.com electronic catalog. In addition, “smart” phone users can log on to the www.GetChampion.mobi eCatalog to find the right small-engine plug for any lawn-and-garden or power sport engine.
