Yokohama Partners with Mopar on TIREWorks Program

Yokohama Partners with Mopar on TIREWorks Program

Thanks to a new partnership with Mopar and its TIREWorks program, consumers will soon have thousands more outlets to buy Yokohama tires. Yokohama's full line of consumer tires, including its flagship ultra-high-performance brand, ADVAN, will be available at more than 3,700 Chrysler, Dodge and Jeep dealers across the U.S., beginning immediately.

Thanks to a new partnership with Mopar and its TIREWorks program, consumers will soon have thousands more outlets to buy Yokohama tires. According to Bruce Buckles, Yokohama manager, O.E. Dealer Sales, Yokohama’s full line of consumer tires, including its flagship ultra-high-performance brand, ADVAN, will be available at more than 3,700 Chrysler, Dodge and Jeep dealers across the U.S., beginning immediately.

This is the second business venture between Yokohama and Chrysler in recent months. Earlier in the year Chrysler tabbed Yokohama’s AVID S33 tires as O.E. on its 2008 Chrysler Town & Country and Dodge Grand Caravan minivans.

"The Mopar TIREWorks program is a tremendous opportunity for Yokohama," said Buckles. "First it allows our dealers to increase sales by supplying thousands of Chrysler, Dodge and Jeep dealerships with our strong line of tires, and secondly, it helps us connect with new consumers across the country."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.

You May Also Like

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Lumileds offers the Philips GoPure GP5212 Automotive Air Purifier for drivers and families who suffer from seasonal allergies. Powerful, compact, and simple to use, GoPure GP5212 effectively filters out airborne allergens including pollen and mold that can pass through the cabin filters typically found in passenger vehicles, the company said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

Other Posts

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.