Centric Parts has once again been awarded Best New Catalog of a Product Line for Import Cars or Trucks by the Auto International Association (AIA) for its 2015 Brake Systems Catalog. The award was presented by AIA Executive Leadership Council Member Martin Gold, and Chairman Stephen Bearden, during the opening day of the industry’s annual AAPEX Show in Las Vegas.
In announcing the winner of the award, Gold stated that, “the award should be renamed the Centric Award because of the excellent job this company does in producing the industry’s finest catalogs. They are the hands-down winner every time they enter this category. Every company should use them as an example of how to do it right.”
This year’s award was accepted by Centric Parts President/CEO Dan Lelchuk and Director of Catalog and Product Management Brian Griffin III.
“We are honored that our efforts have once again been recognized by AIA,” said Griffin. “Our entire team works diligently to research and produce the most complete and accurate catalogs every year, so this is a great compliment to all of us.”
“Thanks to our R/D and catalog teams, we continue to be recognized for our catalog superiority,” added Lelchuk. “This is the third time we have received this award, and this year, eight other companies were considered as well.”
The recently released 2015 Centric Parts Brake Systems Catalog (2010-’15) details the complete range of Centric Parts brake pads and shoes, rotors and drums, hydraulic cylinders, remanufactured loaded and semi-loaded calipers, caliper kits, wheel cylinder kits, hardware kits, adjusters, brake hoses, hubs, bearings and seals under the Centric, C-Tek, Posi Quiet, Fleet Performance and StopTech brands.
This is the third time Centric Parts has won the award for best catalog, having claimed the honor in 2005 and 2012 as well. Centric Parts has earned 12 AIA product awards overall, as well as two people awards. In 2013 the company was honored for best marketing campaign and best performance product.
