As part of the brand’s long-standing support of the Future Farmers of America (FFA), WIX Filters recently presented more than $50,000 to the FFA through the WIX Filters/FFA box top program.
For 19 years, WIX Filters has sponsored the box top program benefiting FFA chapters throughout the country. Participating chapters encourage businesses and individuals in their communities to use WIX oil, air and fuel filters and turn in box tops, which the chapters redeem for a 25-cent per box top contribution from WIX. FFA members redeemed a total of 186,293 WIX Filters box tops as part of the 2006 program.
This year, the WIX Filters/FFA box top program provided a total of $52,573.25 to local FFA chapters, including six $1,000 bonus awards for chapters meeting the following criteria: most overall box tops redeemed during the program period; highest percentage increase in box top redemption from 2005 to 2006; and top four chapters based on number of box tops redeemed per member.
“The WIX Filters/FFA box top program is one of our most popular promotions, and we are proud to support the future of the agricultural industry,” said Bruce Johnston, brand manager, WIX Filters. “Our partnership with the FFA allows agribusinesses, rural enterprises and individuals to realize the double benefit of superior engine protection and support for rural America’s future leaders.”
For more information about WIX, go to www.wixfilters.com.