WD-40 Brand is inviting DIYers, tradespeople, industrial workers and professional athletes – the men and women who roll up their sleeves every day – to share their real-life stories of how they “Live Life Hands On” and be recognized for their efforts to make things better every day for a chance to win cash and other prizes.
To enter, participants are asked to create a 10- to 60-second video using one or more WD-40 Brand products and share how the products empower them at home, at work or at play to get the job done right. One grand-prize winner will receive $5,000 and a WD-40 Brand hoodie, five second-place winners will each receive $2,000 and a WD-40 Brand hoodie, and 10 third-place winners will each receive a WD-40 Brand hoodie. All entrants are eligible to have a portion of their entry featured in an upcoming WD-40 Brand holiday video campaign.
“WD-40 Brand offers more than 20 innovative and high-quality products that deliver the trust and performance professionals and DIYers rely on every day,” said Erin Bala, director of brand marketing and innovation at WD-40 Company. “The Live Life Hands On contest allows us to celebrate the men and women who use our products to conquer their jobs and projects in the most extreme, cannot fail situations. These doers, builders and makers give it their all, and we can’t wait to see the videos they submit as part of the contest.”
The Live Life Hands On contest is part of a larger campaign aimed at highlighting experts, novices, generalists, specialists and DIYers who get their hands dirty to help make things better than they are today.