The Castrol Imaging Program Puts a New Face on Independent Lube Shops Across the Country

The Castrol Imaging Program Puts a New Face on Independent Lube Shops Across the Country

More than 50 locations nationwide have participated in the popular Castrol Imaging Program since its launch in May 2005. BP Lubricants USA Inc. expects even more independent lube operators to participate in 2006.

More than 50 locations nationwide have participated in the popular Castrol Imaging Program since its launch in May 2005. BP Lubricants USA Inc. expects even more independent lube operators to participate in 2006.

The Castrol Imaging Program integrates Castrol branded signage and imaging schemes with each independent lube operator’s unique business personality to give his business an updated look and a premium identity. Using digital high-resolution images and guidelines provided by BP Lubricants, participating fast lubes can now present a uniform Castrol image while maintaining individual business character and local brand equity.

“When an independent lube shop couples their business personality with the Castrol Imaging Program, they will create a premium identity package. These redesigned shops will clearly indicate to consumers that they can have their oil changed with Castrol oil at this location and that these shops are trustworthy because of the brand affiliation,” stated Craig Lange, quick workshops market space manager for BP Lubricants USA Inc.

The Castrol Imaging Program incorporates a full range of premium imaging and identity tools to meet installers’ presentation and pricing requirements. The Castrol Imaging Program Manual, provided to participating operators, includes extensive design choices for fascias and building wraps, integrated interior and exterior color schemes, various signage options, and detailed instructions on using the Castrol logo. Also available through the program are a variety of point-of-sale (POS) items that help installers communicate their products and services to their customers. Current Castrol installers can also access the Castrol Imaging Program manual on the web via www.castrolimages.com.

For more information or to enroll, current Castrol customers can visit www.castrolcustomer.com. For those without web access, or who want to learn more about becoming a Castrol customer, call 1-888-CASTROL.

You May Also Like

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Standard Motor Products, Inc. (SMP) continues to expand its line of ABS Speed Sensors for import and domestic vehicles. It is widely known that the quality and performance of ABS sensors affect how long it takes a vehicle to stop, but with technology evolving, ABS sensors are being asked to do more. Many electronic safety features like electronic stability control, hill hold assist and automated braking depend on accurate, real-time data from these sensors.

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.

Other Posts

General Tire Launches Spring Passenger Tire Promotion

Consumers who purchase a set of 4 qualifying passenger General Tires can get up to a $70 prepaid Visa card.

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.