Tire Archives - Import Car
Nexen Tire Using AI To Reduce Tire Noise

Real-world testing methodology using AI technology creates quieter, more environment-friendly tires for consumers.

Yokohama Tire Earns Third Consecutive Subaru Supplier Award

This earned the tiremaker a spot in in the prestigious Superior Excellent Performance category.

Servicing Tires With 18-In.-Plus Rims

Servicing any tire and wheel assembly correctly starts with having the right equipment.

Yokohama Tire Named Exclusive Tire Provider And Title Sponsor For 2020 Porsche Race Series

Yokohama Tire, Competent Motorsport and Porsche Motorsport North America (PMNA) are partnering on two Porsche-specific race series in 2020.

Yokohama Kicks Off Fall With National Rebate Offer

Yokohama Tire has launched its latest national rebate promotion with the start of fall. From now through Oct. 31, consumers can earn up to $80 in the form of a Yokohama Visa prepaid card after purchasing a set of four select Yokohama tires.

Yokohama Premiers New All-Season Avid Ascend LX Tire

Yokohama says the Ascend LX offers longer treadlife, dependable winter traction and a quiet ride, as well as an 85,000-mile tread life warranty on all sizes and speed ratings.

Yokohama Tire Returns To The ‘Race To Clouds’ As Sponsor And Exclusive Tire Provider For The Porsche Pikes Peak Division

The tiremaker has 15 drivers competing in four classes – including returning champions David Donohue and Travis Pastrana.

Yokohama Tire Honored With Subaru Supplier Award

According to Subaru of Indiana Automotive, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”

Pirelli Selected As OE For New BMW X4

BMW has selected Pirelli to provide OE fitments for the new X4 series.

Yokohama Tire’s ‘Spring Getaway’ National Promotion Returns

From now through April 30, consumers can cash in and get a $50, $60 or $70 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.

Hankook Tire Furthers Honda Partnership

Hankook Tire has been selected to become the main OE supplier for the all-new, 10th-generation 2018 Honda Accord. The 2018 Honda Accord is designed with sportier proportions than the company’s flagship sedan and incorporates sophisticated styling together with increased dynamic performance.

IMSA, Yokohama Extend Partnership Into Porsche GT3 Cup Challenge Canada

The International Motor Sports Association (IMSA) and Yokohama Tire Corporation have expanded their partnership to include Yokohama serving as the official tire provider and presenting sponsor of the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama, starting with the 2016 season.