insights Archives - Import Car
Import Insights: BMW (November 2015)

BMW Is Multiple Winner in The J.D. Power Quality Study Premium quality, reliability and ergonomics: these three attributes have earned BMW top rankings in the prestigious Initial Quality Study by market researchers at J.D. Power and Associates. It is the first time BMW has topped three segments, namely with the BMW 2 Series, the BMW

BMW 435i Coupé Sport
Import Insights: Mazda (October 2015)

Mazda6, CX-5 Earn Best-In-Segment Accolades in J.D. Power APEAL Survey Both the current-generation midsize Mazda6 sedan and compact CX-5 crossover have won praise throughout the automotive industry for their style, poise, technology and driving dynamics. The barometer for their excellence is also judged by the consumers who purchase, drive and maintain these vehicles. By that metric, Mazda6 and CX-5 have

2016 Mazda6
Import Insights: Nissan (September 2015)

Nissan Group Reports July 2015 U.S. Sales Nissan Group announced total U.S. sales for July 2015 of 130,872 units, an increase of 7.8% over the prior year and a July record. Highlights included: Nissan Division finished July with 120,439 sales, up 6.7% and also a July record. Overall sales of Nissan crossovers, trucks and SUVs were up 22%.

2015 Nissan Murano
Import Insights: Volkswagen (August 2015)

Volkswagen Launches “Release Your RRRR” Campaign Volkswagen of America, Inc. (VWoA) unveiled the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of their voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, to analyze each user’s unique impression of the Golf

2015 Volkswagen Golf R
Import Insights: Subaru (June 2015)

Subaru STI Performance Concept Unveiled Subaru unveiled the STI Performance Concept at the New York International Auto Show in April. The STI Performance Concept signifies a plan for U.S. expansion of Subaru Tecnica International (STI), the performance division of Subaru, in its three core business areas: aftermarket parts, STI-tuned cars and motorsports. The expansion has already begun, with

Subaru STI Performance
Import Insights: Jaguar XF

The all-new Jaguar XF made a splash with several debut appearances, including its global motor show debut in New York.

Jaguar XF
Import Insights: Mazda (March 2015)

Mazda Sales Off To Big Start In 2015 Mazda North American Operations kicked off 2015 with 20,271 vehicles sold in the U.S. in January, representing an increase of 7.7% versus last year. “Coming off our best sales year in 20 years, Mazda vehicle sales have continued the positive momentum into 2015,” said Ron Stettner, vice president of sales, MNAO.

2016 Mazda CX-5
Import Insights: Audi Q7 (February 2015)

Turning heads for its design and advanced consumer technology At the Consumer Electronics Show (CES) in Las Vegas in January, the world’s most important electronics exhibition, Audi debuted a host of new technologies including: A four-core processor capable of processing 8 billion operations per second. A virtual tachometer with a needle that is rendered anew

Audi Q7
Import Insights: Lexus (January 2015)

Lexus Sets November Sales Record Lexus reported November sales of 27,472 units, a 7.3 percent increase on a raw volume basis year-over-year. Lexus RX leads the luxury segment, with sales of more than 9,500 units. Lexus GX is up about 20 percent, and Lexus GS sales are up 15.5 percent. “Lexus set an all-time November

Lexus LF C2
Import Insights: Porsche (December 2014)

Porsche celebrated three world premieres in November at the Los Angeles Auto Show 2014. The sports car manufacturer presented two new GTS models, the 911 Carrera GTS and the Cayenne GTS, at the Porsche press conference. Porsche also revealed the Panamera Turbo S Executive Exclusive Series, a special edition limited to 100 units worldwide. The

Porsche Cayenne GTS
Import Insights: Kia (November 2014)

Kia Motors America Announces Best-Ever Third Quarter Sales After posting the best first-half performance in company history, Kia Motors America’s momentum continued with record third quarter sales, including 40,628 units in September, up 6.9% over the same period last year. As Kia celebrates its 20th anniversary in the U.S., the fast-moving brand continues to grow

Import Insights: Nissan (October 2014)

Nissan Sales Increasing Across the Country Nissan Group reported 134,388 total U.S. vehicle sales for August 2014, an increase of 11.5% over the prior year and an August record. Sales of Nissan Rogue were the best of any month in the history of the nameplate at 21,419, an increase of 24% over the previous August.

2015 Nissan Rogue