CAF Archives - Import Car
10 Toughest Cabin Air Filter Jobs

There are still many late model vehicles that are not easy to service, and they require a significant amount of disassembly to gain access to the filter. For your shop, this is billable labor. Here are the 10 toughest jobs according to the editors of Underhood Service.

Cabin Air Filter: The Unseen Automotive Filter

A new cabin air filter is something many motorists need, but often don’t know it. The cabin air filter (CAF) is not a well-known or well-publicized filter. Close to 90% of late-model cars and trucks now come factory-equipped with a cabin air filter, but the original filters in many of these vehicles have never been changed!

My DENSO Rewards Program Now Available On Web-Enabled Mobile Devices

My DENSO Rewards, a sales incentive program for warehouse distributors, jobbers and professional technicians who sell and install DENSO cabin air filters and wiper blades, now has mobile enhanced functionality making the program even easier to participate in and benefit from.

Bosch Broadens Fast-Growing Cabin Air Filter Coverage With Additional Part Numbers

With more and more OEMs offering cabin air filters in their vehicles, Bosch says it is expanding in this fast-growing product segment with new part numbers. The Bosch Workshop Cabin Air Filter line has expanded to include 23 new part numbers that cover 17.6 million additional vehicles in North America – domestic, European and Asian – with the same fit and function as OE cabin air filters, according to the company.

FRAM Filtration Releases New Video Touting Benefits Of Luber-finer Extreme Clean HD Premium Cabin Air Filters

FRAM Filtration recently released a new video detailing the unique composition and benefits of its new line of Luber-finer Extreme Clean HD Premium Cabin Air Filters. Highlighting the technology behind the function of a modern cabin air filter, the video is hosted by John Gaither, director of heavy-duty engineering for FRAM Filtration.

WIX Filters Releases 197 New Parts In First And Second Quarters

WIX Filters, a member of the Affinia Group family of brands, introduced 197 new parts in the first and second quarters of 2013. Of the 197 new parts, 35 percent will serve light-duty applications and 65 percent will serve heavy-duty applications. ProTec cabin air filter applications also made up half of the new parts in the domestic and foreign nameplate-passenger car category.

Directions: Driving Services In The Bays

Oil really can be black gold for automotive repair shops. According to The NPD Group, oil change service is the leading driver of traffic through service bays and represents the greatest opportunity for cross-selling other services.

FRAM Launches New FRAM Fresh Breeze Website

The website design offers new “customer-friendly” features including a “Where to Buy” tab with Google Maps functionality, do-it-yourself cabin air filter installation guides and instructional videos. Customers also can determine the appropriate cabin air filter for their vehicle by inputting vehicle make, year and model.

DENSO Helps Drivers ‘Breathe Easy’ When They Replace Their Old Cabin Air Filter

DENSO Products and Services Americas, Inc. has launched a new marketing campaign to raise awareness that cabin air filters need to be replaced on a regular basis to improve the air quality in the cabin.

DENSO Sales California Releases New Tri-lingual Air, Cabin Air And Oil Filter Catalog

DENSO Sales California has announced availability of a new 2013 Air, Oil and Cabin Air Filter catalog for its First Time Fit filter line. The expanded catalog includes updated air, cabin air and oil filter coverage, and for the first time has information in English, Spanish and French languages. The catalog covers automotive, light truck and van applications.

WIX Filters Issues Three New Master Catalogs for 2012

WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary.

WIX Filters Announces Mechanix Wear Glove Giveaway

WIX Filters is offering a promotion to receive a free pair of Mechanix Wear Gloves retailed at $24.99 with the purchase of one WIX premium oil filter and one WIX regular air or cabin air filter. The promotion began March 1.