Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship, both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
The sponsorship with RCR marks Pennzoil’s 70th year in motorsports. Shell lubricant brands, Pennzoil, Quaker State and ROTELLA T, have all been collectively active in NASCAR for several decades. Additionally, Pennzoil has maintained a variety of sponsorships and technical partnerships with DEI and Roush Racing, while Quaker State has been with Hendrick Motorsports since 1995. This season, ROTELLA T and Morgan Dollar Racing with Dennis Setzer are partners in the NASCAR Craftsman Truck Series.
GM Goodwrench, currently the primary sponsor of Harvick’s No. 29 car, will also continue to support RCR racing and Kevin Harvick as an associate sponsor.
While no immediate plans were shared with regard to the company’s marketing efforts in NASCAR, Shell officials said more news will be forthcoming on activations plans surrounding Richard Childress Racing and the No. 29 Shell car.
For more information about Shell, go to: http://www.shell.com.
To learn more about Richard Childress Racing, go to: http://www.rcrracing.com.
