Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing

Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing

Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship, both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series.

Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship, both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.

The sponsorship with RCR marks Pennzoil’s 70th year in motorsports. Shell lubricant brands, Pennzoil, Quaker State and ROTELLA T, have all been collectively active in NASCAR for several decades. Additionally, Pennzoil has maintained a variety of sponsorships and technical partnerships with DEI and Roush Racing, while Quaker State has been with Hendrick Motorsports since 1995. This season, ROTELLA T and Morgan Dollar Racing with Dennis Setzer are partners in the NASCAR Craftsman Truck Series.

GM Goodwrench, currently the primary sponsor of Harvick’s No. 29 car, will also continue to support RCR racing and Kevin Harvick as an associate sponsor.

While no immediate plans were shared with regard to the company’s marketing efforts in NASCAR, Shell officials said more news will be forthcoming on activations plans surrounding Richard Childress Racing and the No. 29 Shell car.

For more information about Shell, go to: http://www.shell.com.

To learn more about Richard Childress Racing, go to: http://www.rcrracing.com.

You May Also Like

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Lumileds offers the Philips GoPure GP5212 Automotive Air Purifier for drivers and families who suffer from seasonal allergies. Powerful, compact, and simple to use, GoPure GP5212 effectively filters out airborne allergens including pollen and mold that can pass through the cabin filters typically found in passenger vehicles, the company said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

Other Posts

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.