Keeping Up: Quarterly Research
Babcox Audience Insights Manager Bruce Kratofil looks at chief concerns shops and techs have about their businesses.
The Fight For The OBDII Port
Small signs are pointing to a new war for access to vehicle diagnostics.
Check Out The February Edition Of ImportCar Magazine
Access the interactive and easy-to-view digital edition of the February issue.
Your Car, Your Data: Your Livelihood, Your Tools
Data is the new electronic currency of the automotive industry. By having vehicles connected to the OEMs with wireless technology, it allows engineers and the marketing department to look at the data generated by customers long after they have left the showroom.
Scare Tactic Training
I have been developing and hosting training webinars lately with manufacturers and parts distributors on a wide variety of topics, including new technologies. The most challenging aspect of developing training is to avoid the “doom and gloom” scenarios, says Andrew Markel, director of content.
‘I Don’t Know’ Is The Key Phrase To Being A Great Technician
Most trainers say what makes for a great diagnostic technician is not knowing everything but knowing what they don’t know. Some say they have an internal diagnostic strategy that finds problems with the vehicle and the fault with their thinking.
Check Out Our All New Redesign Of Import Car Magazine With This October Issue
You can now access the interactive and easy-to-view digital version that features articles on Locking Wheel Hubs, BMW Dual-Clutch Transmissions, Keyless Entry Opportunities, Stop/Start Systems, Telematics, a host of tech tips and much more!
Emerging Vehicle Technologies And Aftermarket Opportunities To Be Presented At AAPEX
The Emerging Technologies booth will feature three informational kiosks highlighting vehicle technology progression, what the latest technological developments mean for the consumer and what the aftermarket industry is doing about it today.
Like It Or Not: Vehicle Manufacturers Have Your Data
Most newer model vehicles collect data and send it wirelessly to the vehicle manufacturer.
Editor’s Notebook: The Next Move Is Yours
Our crack research team at Babcox Media recently completed an annual readership study of shops who subscribe to ImportCar magazine. More than half of our readers say there is a desperate need for qualified help, yet nearly two-thirds say they don’t do anything about it.
