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DENSO Partners With OptiCat To Enhance Digital Catalog Support

DENSO Products and Services Americas Inc., a division of global automotive supplier DENSO Corp., has partnered with OptiCat LLC, a supplier data management company, to make online access to DENSO’s aftermarket product catalogs faster, more efficient and more reliable.

DENSO Releases First Engine Management Catalog

DENSO Products and Services Americas Inc., a division of DENSO Corp., has released its first Engine Management Catalog. The full-service catalog consolidates DENSO’s sensors, injectors and other replacement parts for managing today’s state-of-the-art engine systems into a single, comprehensive purchasing guide. The 2016 Engine Management Catalog features 1,119 part numbers covering more than 42,500 models

DENSO Expands Aftermarket Technical Training Program

DENSO Products and Services Americas, a division of global automotive supplier DENSO Corp., is adding three new training classes to its wide selection of automotive repair courses. The classes expand DENSO’s Technical Training Program, developed to ensure technicians have the diagnostic and trouble-shooting expertise to repair vehicles efficiently and correctly the first time. The following

National Pronto Association Names DENSO Products And Services Americas As 2015 Supplier Of the Year

National Pronto Association has honored DENSO Products and Services Americas Inc. (DPAM) with its highest award, Supplier of the Year, for 2015. In addition, the association named DPAM its Mexico Supplier of the Year for the third consecutive year. The award was introduced in 2013. The Supplier of Year Award tops all other categories in

AIA To Hold 27th Annual Import Product And Marketing Awards Program At AAPEX

The Auto International Association (AIA), a segment of the Auto Care Association, will present its 27th annual AIA Import Product and Marketing Awards at 3 p.m. on Nov. 3 during AAPEX at the Sands Expo Center. The awards recognize manufacturers and marketers for excellence in products, including tools and functional fluids, packaging, websites, catalogs and marketing/advertising

New DENSO Spark Plug Catalog Now Available

DENSO Products and Services Americas has released its 2015 Spark Plug Catalog, which features more than 634 part numbers covering more than 250 million cars and trucks in operation. The catalog includes DENSO’s newest product line, the Iridium TT “Twin-Tip” Technology spark plugs, designed to perform for more than 100,000 miles. “We offer a wide

DENSO Radio Campaign Spotlights Iridium TT Spark Plug

DENSO Products and Services Americas Inc. (DPAM) has launched a radio ad campaign promoting its Iridium TT spark plugs. The 30-second commercial spots are airing in 16 major U.S. markets through Aug. 26. The campaign coincides with rebates and promotions from participating resellers. “We’re building product awareness about the most innovative replacement spark plug on

DENSO Announces New Tire Pressure Monitor System Sensor And Service Kit Catalog

DENSO has released its 2015 Tire Pressure Monitor System (TPMS) Sensor and Service Kit Catalog. The new catalog includes 36 new TPMS sensor part numbers covering an additional 60 million cars and trucks in operation, including best-selling models such as the Ford F-150, Fusion and Focus; Chevrolet Impala and Cobalt; Chrysler Town & Country; and

DENSO Expands Rear Wiper Blade Line

DENSO Products and Services Americas Inc. has announced a complete line of rear wiper blades that fit hundreds of popular sport utilities, trucks and crossovers, including those from Buick, BMW, Chevrolet, Ford, Mercedes-Benz, Nissan and others. With six new part numbers, the new rear wiper blades cover an additional 12 million units in operation (UIO).

DENSO Sales Recognized By The Automotive Distribution Network

DENSO Products and Services Americas Inc. (DPAM) was awarded the 2014 Exceptional Sales Team Award from the Automotive Distribution Network (The Network) on March 1 at The Network’s 2015 National Convention in New Orleans. Based in Germantown, Tenn., The Network is a group of member companies that purchase automotive products from various suppliers. The Network