Akebono Brake Corporation Kicks Off ‘The Hardware You Need, With The Brakes You Trust’ Campaign
The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.
Akebono Brake Corp. Awarded ‘Best Advertising’ For Its ‘People Of Akebono’ Print Campaign
The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, accepted the award Tuesday at AAPEX in Las Vegas.
Akebono Brake Corporation Receives Third Import Product Award
The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.
Akebono Brake Corporation Names New President and CEO
Akebono Brake Corporation announced the appointment of Wilm Uhlenbecker April 11 as president and CEO, effective immediately. He will succeed interim president and CEO Kanji Miyajima, who will now serve as executive advisor to Uhlenbecker. Uhlenbecker has held a series of leadership roles throughout his career. Most recently, he was president of MAHLE Behr USA,
Akebono Brake Corporation Launches New Website To Support North American Business
To drive and support the growth of its North American business, Akebono Brake Corporation has launched a new website to help customers more easily find information about its products and where to purchase them. The newly designed Akebonobrakes.com offers an enhanced user experience with improved navigation to specific product pages for each of its aftermarket
Akebono Brake Corp. Awarded Best Overall Import Aftermarket Product By Auto International Association
Akebono Brake Corp. recently received the Best Overall Import Aftermarket Product award from the Auto International Association (AIA) for its EURO Ultra-Premium ceramic disc brake pads. “Akebono’s EURO Ultra-Premium ceramic disc brake pad line provides automakers with unprecedented vehicle control and response rates, providing European automakers with the best application-specific braking solution for each vehicle,”
Akebono Brake Corp. Continues Commitment To USA Through Its Aftermarket Ceramic Brake Pad Manufacturing
Akebono Brake Corp. says it is continuing its commitment to the United States with its ultra-premium ceramic disc brake pad line manufactured 100 percent in the U.S. According to Akebono, this enables the company to maintain superior quality and proprietary control throughout the manufacturing process. “Akebono’s fully-validated braking solutions follow the most stringent quality standards,
Akebono Brake Corp. Receives 2013 Altrom Group Supplier Of The Year Award
Akebono Brake Corp. has been awarded the Altrom Group 2013 Supplier of the Year Award. The Altrom Group, a division of Genuine Parts Co. (GPC), presents this award to its most accomplished vendor based on performance measurements, including sales growth, fill rate, marketing, sales support, product quality and coverage. This is the second time in three
Akebono Brake Corporation to Partner with ExtremeWrench.com
Akebono Brake has partnered with ExtremeWrench to offer rewards points to independent repair shops via the ExtremeWrench rewards portal.
Akebono Expands ProACT, EURO Ultra-premium Brake Pad Lines
The expansion includes five new part numbers.
