PPG To Launch PPG LINQ End-to-End Digital Solution

PPG To Launch PPG LINQ End-to-End Digital Solution

Connectivity platform exclusively designed to improve customer experience, partner relationships and internal body shop operations.

PPG announced it will begin a phased launch of PPG LINQ – its revolutionary, new end-to-end digital solution for global automotive refinish customers.

PPG used its broad, cross-industry expertise as a global leader in automotive coatings and digital color matching technologies to develop the new connectivity platform, which is designed to improve all aspects of the customer experience, partner relationships and internal body shop operations.

The first set of PPG LINQ technologies and services will start to become available beginning in early 2022 as part of a multi-year rollout. The PPG MOONWALK system, which is the company’s award-winning, automated paint mixing system for refinish body shops, marked the first of many customer-centric innovations that fall within PPG’s digital ecosystem powered by PPG LINQ. This industry-leading system is most notably recognized for its extreme colorimetric precision, significant economic benefits and increased labor productivity.

“At PPG, we see and recognize how digital solutions are transforming customer experiences and business operations all around us,” said Chancey Hagerty, PPG vice president, global automotive refinish. “Customers demand easy, seamless digital interactions, and advances in connectivity, automation and artificial intelligence have transformed how businesses drive their operations.”

Refinish body shop customers will be able to streamline their entire repair process using the cloud-based PPG LINQ platform and its interconnected digital hardware, software and innovative services, leading to results that are more consistent and cost-effective. The PPG LINQ platform also will provide customers with the opportunity to improve the sustainability of their day-to-day operations and minimize their environmental impact with features that optimize product consumption and waste reduction. In addition, the PPG LINQ platform includes end-to-end digital tools designed to increase throughput and improve profitability by minimizing human error and increasing efficiency during the entire repair process.

PPG created the PPG LINQ platform specifically to go beyond the body shop environment to directly connect repair facilities with key industry stakeholders like distributors, manufacturers, insurance companies and end -sers. The platform’s streamlined body shop processes and communication tools will enable improved partner relationships with distributors, increased customer intimacy, and enhance visibility with aftermarket partners to help inform decision-making and expand business opportunities.

“Since we place our customers at the heart of everything we do, it is incredibly important to us that we enable them to be a part of our digital journey,” said Denise Lu, PPG global marketing director, global automotive refinish. “We are heavily invested in providing sustainable and technologically advanced solutions to create the body shops of tomorrow, which is a tremendous testimony to PPG’s dedication and commitment to serving our customers on a global scale.”

To learn more about PPG’s automotive refinish business, visit ppgrefinish.com.

You May Also Like

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

UniClutch and UniClutch Sport will be the first iterations of this system to launch in the U.S. UniClutch's dual core technology significantly boosts torque capacity without compromising drivability. Its one-of-a-kind, patented and adaptable design fits a multitude of vehicles, simplifies inventory management, expedites clutch replacement time, and lessens common installation problems. Compared to UniClutch, UniClutch Sport offers a further 15% more torque capacity and a sport-tuned pedal feel for more serious enthusiasts. These features create a clutch system with mass appeal for consumers and aftermarket businesses alike, as the industry grapples with a continuously challenging supply chain and the need to find labor efficiencies.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Advance Auto Parts Announces ‘National Battery Day’ Promo

DieHard battery giveaways and complimentary battery testing will be part of nationwide festivities held on Feb. 18.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Tenneco Introduces Add-On Valve Technology 

The company says the RideRefine SDD valve brings new levels of versatility, tunability and comfort to passive damper performance.

AP Emissions Releases New Part Numbers for February

AP Emissions Technologies has released 12 new SKUs that cover six million VIO in the month of February.

Lumileds Debuts New Philips Automotive Lighting Website

The site features an entirely new design that brings together the full breadth of the Philips portfolio of automotive lighting and accessories in North America.

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.