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Tenneco Unveils Array of Marketing Tools to Support Monroe OESpectrum Ride Control Line

Tenneco Inc.’s comprehensive new line of Monroe OESpectrum shock absorbers and struts for foreign nameplate vehicles has been launched with an array of creative point-of-sale merchandising materials and other tools to help installers increase their ride control sales.

Struts: The ‘Loaded’ Question When it Comes to Ride Control

What can you do in 17 minutes? You can make money on those 17 minutes of billed labor or you can give up those 17 minutes per corner of a vehicle in order to sell a more profitable part that has the potential to lower the chances of a comeback and give the customer more value for the money?

Tenneco Launching New Ride Control Line for Foreign-Nameplate Vehicles

Tenneco Inc. has introduced an extensive line of advanced-technology replacement shock absorbers and struts engineered specifically for foreign-nameplate vehicles. New Monroe OESpectrum shocks and struts, featuring the company’s latest global original equipment valving technologies, will be available through Monroe distributors and service providers in early 2011.

Tech Feature: Diagnosing and Replacing Chassis & Ride Control Parts

Worn chassis parts are often-overlooked causes of tire wear, steering and handling problems, and even road noise. Worn tie rods are the most common culprit for causing rapid tire wear, but worn control arm bushings or ball joints can also contribute to tire wear.

Tenneco Offers Prepaid Debit Cards to Installers Who Sell Monroe Ride Control Products

“Take Control” promotion in April and May features rewards of up to $120 for qualifying sales by members of Expert Plus program.

Tenneco Offers Strong Support to Industry’s Ride Control Replacement Recommendation

Tenneco Inc.’s Monroe shocks and struts brand has been a strong proponent of the 50,000-mile/80,000-kilometer replacement recommendation since it was introduced in 2005.

Selling Shocks & Struts: Getting Past Your Feelings so You Can Sell More Ride Control

Early in my career, I was young, stupid and drove some of the most dangerous vehicles in terms of unperformed repairs because I knew that I could fix it “someday.” I believed in the philosophy that a car was half worn, not half broken.

Nivomat Shock Absorbers: Self-Leveling Monotube Ride Control Units

The Nivomat Shock Absorber is a self-leveling monotube shock absorber developed by Sachs. Nivomat shocks are used by Chrysler, Ford, General Motors, Jaguar, Kia, Mitsubishi, Saab, Volvo and other OEMs. The system is also available on the GM Suburban and Tahoe as part of ZW7 Premium Smooth Ride Suspension. Replacement units are available from Monroe, ZF Sachs and OES suppliers.

Taking The ‘Ho-Hum’ Out of Ride Control Sales

Despite the increased quality of ride and stability control systems during the past decade, remember that springs, shock absorbers and MacPherson struts wear out just like tires, brakes and other expendable parts. Don’t miss sales opportunities for this often-overlooked system.

Monroe ‘Saving Squirrels’ Ride Control Message to Reach Millions of Consumers this Year

The message “Stop Sooner – Replace Your Shocks at 50,000 Miles” will reach millions of vehicle owners this year as a result of an extensive outdoor, Web and radio advertising campaign to be launched this month by the Monroe shocks and struts brand of Tenneco Inc. – and to be delivered by a squirrel.