The Car Care Council has redesigned its “Be Car Care Aware” point-of-sale (POS) starter kit in time for National Car Care Month in April. Kits can be easily ordered through www.carcare.org and turned around the same day.
“Among numerous enhancements based on feedback from industry participants, we simplified the planning guide CD and updated the how-to DVD to make it easier to plan and execute National Car Care Month celebrations and to get on board the on-going Be Car Care Aware consumer education campaign,” said Rich White, executive director of the Car Care Council.
The kit includes consumer education brochures, posters, bay banners, mirror hangers, additional vehicle inspection forms, an English/Spanish countermat and the popular new Car Care Guide.
As a bonus, repair shops and parts stores that purchase the kits will be included in the Find A Shop and Find A Store locators on the www.carcare.org website, which receives more than 100,000 hits per month.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign on behalf of the automotive aftermarket industry. The purpose of the campaign is to provide timely and accurate information about the benefits of regular vehicle care, maintenance and repair to consumers. For more information about routine vehicle maintenance and how to “Be Car Care Aware,” log onto www.carcare.org.
