NASCAR has teamed with Ecolab, Inc., to create a revolutionary line of professional auto appearance products from waxes to wheel cleaners. Branded as NASCAR Autocare by Ecolab, the products are now available at leading retailers nationwide.

NASCAR Autocare by Ecolab features seven professional car care products including Ultra Foam Car Wash, Ultra Foam Carnauba Wax, Ultra Foam Wheel Cleaner, Ultra Foam Glass Cleaner, Ultra Shine Tire Finish, Professional Leather Cleaner & Conditioner and a Professional Wax Kit. The products within the NASCAR Autocare by Ecolab line are easy to use, and in combination, provide impressive cleaning results while leaving a long-lasting, deep-gloss shine.

"This is a major event for our Automotive Licensing Division and NASCAR is excited about the launch of the new line of NASCAR Autocare Products by Ecolab," said Mark Dyer, NASCAR vice president of licensing. "We spent a full two years carefully examining the marketplace, searching for just the right partner, and we’re confident we found the perfect fit with Ecolab. The bottom line was that Ecolab possesses the technology and expertise that is necessary to make this a successful venture."

With 2004 sales of $4.2 billion, Ecolab is the leading global developer and marketer of premium cleaning, sanitizing, pest elimination, maintenance and repair products for the hospitality, food service, institutional and industrial markets.

"This is a dynamic partnership that leverages Ecolab’s 40 years of innovation for the car care industry with the power of the well-established NASCAR brand," said Paul Chaffin, Ecolab vice president of specialty markets. "NASCAR has one of the most loyal fan bases in America and combined with Ecolab’s state-of-the-art formulas, we are excited to see where this partnership will lead."