Federal-Mogul Motorparts’ MOOG brand has announced the launch of a new North American advertising and customer awareness campaign to remind automotive service professionals and consumers to always order MOOG parts.

The new campaign includes television ads and an array of other elements featuring media personality Mike Rowe, and a tagline stating, “If it’s not in a MOOG box, it’s not MOOG.”

The new television ads feature Rowe appearing in opposing roles as an angel – trying to convince a parts professional to do the right thing by delivering only genuine MOOG parts – and a devil arguing that product quality doesn’t really matter. In addition to being aired on North American cable networks, these ads can be seen on several digital platforms, as well as at moogparts.com/WhatsInTheBox.

In conjunction with this ongoing campaign, MOOG also is sponsoring a promotion – from March 12 through May 31 – that offers customers a chance to win a free MOOG hat when they snap a “selfie” that includes a MOOG box, and submit it online at ijustwantmyMOOG.com. A limited number of winners, selected at random, will receive a hat autographed by Mike Rowe.

MOOG also is rolling out educational point-of-sale materials that are designed to communicate the benefits of relying on the brand’s exclusive, premium technologies, as well as new product packaging featuring tech support information from Federal-Mogul Motorparts Garage Gurus. The materials also highlight the MOOG brand’s long-term relationship as Official Steering and Suspension of NASCAR.

To learn more about the MOOG campaign and to view the new TV spots, videos and digital ads, visit moogparts.com/WhatsInTheBox.

For complete details on this announcement, click here.