Motorists hitting the highway this summer won’t miss Monroe’s outdoor advertising campaign that debuted in May across the United States and Canada. The “underwear” campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.

Monroe is one of the world’s leading brands of replacement shock absorbers and struts. Monroe branded products are manufactured and marketed by Tenneco Inc. Monroe shocks and struts sponsors the campaign, which compares changing your underwear daily with changing your shocks every 50,000 miles. The billboard communication is a key component of the brand’s “Safety Triangle” consumer education program.

“The billboard campaign is crucial in educating consumers about ride control replacement,” said Carri Irby, brand manager, Tenneco. “It’s a fun, attention-getting billboard that consumers see during the time it matters most – while they are driving.”

Independently verified by the Motorist Assurance Program, the 50,000-mile replacement guideline and safety check can help technicians and consumers accurately diagnose the presence of worn ride control components. Worn ride control components often degrade over time, making it harder for the driver to recognize negative effects such as reduced steering precision, stopping performance and reduced vehicle stability.

The replacement recommendation protects the integrity of the “Safety Triangle,” a system of interconnected elements that enhance driving performance and safety through proper steering, stopping and stability. It includes components such as tires, brakes, shocks, struts, and steering linkage and suspension parts. The presence of just one worn “Safety Triangle” component could jeopardize the driver’s ability to steer, stop and maintain stability under certain driving conditions.

For more information on the Monroe billboard campaign or the Monroe Safety Triangle, please contact your Monroe shocks and struts supplier, visit www.monroe.com, or write to: Monroe Billboards, One International Drive, Monroe, MI 48161.