LIQUI MOLY And Turner Motorsport Start The New Season

LIQUI MOLY And Turner Motorsport Start The New Season

LIQUI MOLY is the official lubricant of the race team, of Turnermotorsport.com and of ECSTuning.com.

LIQUI MOLY, the German oil and additive specialist, is extending its cooperation with Turner Motorsport for the IMSA WeatherTech SportsCar Championship, the IMSA Michelin Pilot Challenge Series and the SRO GT World Challenge America Championship. “This is a perfect addition to our international commitments in Formula 1 and MotoGP,” said Sebastian Zelger, CEO of LIQUI MOLY USA/Canada.

Turner Motorsport relies on BMW models in the three racing series, namely the M6 GT3 and M4 GT4. LIQUI MOLY made its mark in the USA as the oil specialist for German imports. These cars require special formulations instead of oil with the usual API specification. “Although we already have many oils specifically for domestic models, German imports remain an important part of our success story in the USA,” said Zelger. “Because we have the motor oils that have been officially approved by BMW, Volkswagen, Audi, Mercedes and Porsche for their vehicles.”

Working with Turner Motorsport is not just about logo presence during the races. LIQUI MOLY is the official lubricant of the race team, of Turnermotorsport.com and of ECSTuning.com, and is used exclusively in the race shop, bricks-and-mortar service shop, at all events in the racing series, and in all race cars. This collaboration is now entering its fourth year. “We are delighted that the team at Turner Motorsport is so convinced of the quality of our product,” added Zelger. 

Will Turner, team principal: “LIQUI MOLY is ‘everywhere’ and has posted record sales numbers recently. I can’t think of a better partner to be with for 2021.”

The Daytona 24h at the end of the month kicks off this season. The BMW M6 GT3 will be seen there for the first time in the LIQUI MOLY look. “A 24-hour race is the ultimate test for motor oil,” said Zelger. “An oil that proves itself there also delivers top performance and reliably protects the engine off the race track.”

Daytona is of particular importance for LIQUI MOLY. The brand appeared there for the first time in 1980. Back then, the LIQUI MOLY Porsche 935 won the 24-hour race with a lead of 33 laps. Zelger commented, “I am keeping my fingers crossed for the team with its drivers Bill Auberlen, Robby Foley, Aiden Read and Colton Herta and hope that they can repeat this historic success.”

You May Also Like

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

UniClutch and UniClutch Sport will be the first iterations of this system to launch in the U.S. UniClutch's dual core technology significantly boosts torque capacity without compromising drivability. Its one-of-a-kind, patented and adaptable design fits a multitude of vehicles, simplifies inventory management, expedites clutch replacement time, and lessens common installation problems. Compared to UniClutch, UniClutch Sport offers a further 15% more torque capacity and a sport-tuned pedal feel for more serious enthusiasts. These features create a clutch system with mass appeal for consumers and aftermarket businesses alike, as the industry grapples with a continuously challenging supply chain and the need to find labor efficiencies.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Advance Auto Parts Announces ‘National Battery Day’ Promo

DieHard battery giveaways and complimentary battery testing will be part of nationwide festivities held on Feb. 18.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Tenneco Introduces Add-On Valve Technology 

The company says the RideRefine SDD valve brings new levels of versatility, tunability and comfort to passive damper performance.

AP Emissions Releases New Part Numbers for February

AP Emissions Technologies has released 12 new SKUs that cover six million VIO in the month of February.

Lumileds Debuts New Philips Automotive Lighting Website

The site features an entirely new design that brings together the full breadth of the Philips portfolio of automotive lighting and accessories in North America.

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.