Import Insights: Volkswagen (August 2015)

Import Insights: Volkswagen (August 2015)

2015 Volkswagen Golf RVolkswagen Launches “Release Your RRRR” Campaign

Volkswagen of America, Inc. (VWoA) unveiled the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of their voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, to analyze each user’s unique impression of the Golf R engine’s roar. It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a racetrack, drifting, braking and more.

“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination,” said Vinay Shahani, Vice President of Marketing for Volkswagen of America.

The new R model is considerably more fuel-efficient than its predecessor with an EPA estimated highway fuel economy rating of 30 mpg, up from 27 mpg for the previous, manual-transmission model. It can also complete the 0 to 60 mph sprint in just 4.9 seconds.

SiriusXM Travel LinkThe New Suite of Infotainment Technologies Is Here

VWoA announced the introduction of its all-new MIB II infotainment system, available later this year on most model year 2016 Volkswagen products.

These features are divided into three key areas, each offering a unique set of customer benefits — “Security & Service,” “Guide & Inform” and “App-Connect.” “With the new MIB II infotainment platform, Volkswagen’s next generation of Car–Net connected services brings to market one of the most comprehensive suites of connectivity features ever available in an automobile,” said Michael Horn, president and CEO, VWoA.

2015 Golf FamilyJune Sales Up 5.6 Percent From 2014

VWoA reported sales of 30,436 units delivered in June 2015.

“We continue to see strong results from the Golf family, delivering the best June in 15 years. Diesel also proved its strength this month with more than 24 percent of our sales,” said Mark McNabb, chief operating officer, VWoA.

The Jetta, which was refreshed for the 2015 model year and has a suite of available driver-assistance features, continued to show its strength as a core model, with 10,944 units delivered, an 8.3 percent increase over the previous June.

You May Also Like

Volvo Modular Engine Service

The Volvo Modular Series engine outlasted Ford and was retired by Geely. The Volvo modular design that can have four, five or six cylinders made its debut in 1990 in the 960 sedan as a six-cylinder and never stopped improving. VOLVO SPA AND CMT What is a Volvo? In 1999 the company was acquired by

The Volvo Modular Series engine outlasted Ford and was retired by Geely. The Volvo modular design that can have four, five or six cylinders made its debut in 1990 in the 960 sedan as a six-cylinder and never stopped improving.

VOLVO SPA AND CMT

What is a Volvo? In 1999 the company was acquired by Ford. By 2006 all of the boxy Volvo platforms were gone and replaced by Ford platforms. But, the engines remained uniquely Volvo. In 2010, Volvo was purchased by the Chinese automaker Geely, and the purge started again.

Audi Active Suspension Service

The key to servicing these systems is proper information and understanding precisely how these systems operate.

How To Service BMW Tire Monitor Systems

BMW has offered Tire Pressure Monitoring Systems (TPMS) for more than 20 years. These early indirect and direct systems were implemented not to meet the 2007 government mandate but to inform the driver when an expensive Michelin or Bridgestone run-flat tire was deflating. Some 2002 and 2003 models have an indirect system called Flat Tire

VW DSG Maintenance

A DSG transmission is lighter than a comparable automatic with the same number of speeds.

Tech Tip: Checking Transmission Fluid Levels When Cold or Hot

Checking the fluid level before the transmission has reached the specified temperature might cause a false reading

Other Posts

Servicing Mercedes-Benz AMG Brakes

Take a look at some of the things you need to know in order to service the brakes on a Mercedes-Benz AMG vehicle.

Solving VW False Fuel Pressure Reading

First, verify the customer did not run out of fuel at the time the DTCs were stored.

vw steering wheel squeak
Air Ride Diagnostics: Reservoirs and Compressors

The secret to diagnosing air ride problems is knowing what criteria the system uses to regulate the compressor/reservoir and having the right tool.

Mercedes EQS Service Opportunities

EQ is the EV brand for Mercedes. It is the equivalent of Audi’s Etron.