Import Insights: BMW (November 2015)

Import Insights: BMW (November 2015)

BMW 435i Coupé Sport BMW Is Multiple Winner in The J.D. Power Quality Study

Premium quality, reliability and ergonomics: these three attributes have earned BMW top rankings in the prestigious Initial Quality Study by market researchers at J.D. Power and Associates. It is the first time BMW has topped three segments, namely with the BMW 2 Series, the BMW 4 Series and the BMW 5 Series.

In the Small Premium Cars segment, the new BMW 2 Series – available in Coupe and Convertible guise and making its debut in this customer satisfaction survey – came first by a clear margin.

BMW also triumphed in the Compact Premium Cars category. Here, 1st place went to the BMW 4 Series, available in Coupe, Convertible and four-door BMW 4 Series Gran Coupe variants.

The BMW 5 Series, which was also the world’s best-selling executive car in 2014, likewise won over new car buyers with its product concept and product quality, earning it 1st place in the Midsize Premium Cars segment.

BMW M2 CoupeIntroducing The New BMW M2 Coupe

A compact high-performance BMW sports car was already causing heads to turn and hearts to flutter over 40 years ago. With its high-performance, six-cylinder in-line engine, rear-wheel-drive agility, lightweight aluminum M Sport suspension and extrovert styling, the new BMW M2 Coupe has all the ingredients to continue to deliver the last word in driving pleasure.

The new M2 Coupe makes no secret of its extraordinary performance potential. The low front apron with large air intakes, muscular flanks with characteristic M gills, 19-inch aluminum wheels in familiar M double-spoke design and low, wide rear with M-specific twin-tailpipe exhaust system all play impressive roles here.

The newly developed, three-liter six- cylinder in-line engine in the new BMW M2 deploys cutting-edge M TwinPower Turbo technology to develop 272 kW/370 hp at 6,500 rpm. Regarding power delivery, peak torque of 465 Nm (343 lb.-ft.) can be increased to as much as 500 Nm (369 lb.- ft.) in short bursts under overboost. All of this enables the new BMW M2 Coupe with optional seven-speed M Double Clutch Transmission (M DCT) and Launch Control to accelerate from 0 to 100 km/h (62 mph) in just 4.3 seconds.

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