If you need validation for the amount of time you spend daily working “on” your business, look no further than the next televised game of your favorite professional basketball team. There, you’ll witness how a “high-octane” offense energizes the team, engages the audience and drives excitement levels to new heights, becoming a major contributor to another game in the “win” column. That’s not to undervalue the efforts of a lockdown defense, which can provide an equally powerful punch.
If you and the members of your team bring that high-octane offense mentality to your work environment every day, the impact on your bottom line can be equally positive, propelling your shop to its own “win” — one that boosts productivity and employee morale, builds the foundation for quality repairs and exceptional customer service, and produces a constant flow of vehicles coming your way for service.
So, here are some things to think about as you build your high-octane offense:
• Enhance shop image. Because first impressions run deep in attracting and keeping customers, look at your shop’s appearance through the eyes of your customers. Take steps to ensure that the entire service experience is positive, from start to finish, so that you can create a platform to build customer trust and confidence.
• Differentiate your shop from the competition by constantly building your brand. Customers have more choices than ever when it comes to automotive service, so you want to be their top choice. Let customers and prospects know that your shop has invested in the talent, tools and training to get the job done right as part of its unique value proposition. That way, you’ll be top-of-mind with customers every time they need vehicle repairs.
• Get up to speed on emerging technologies, especially those of the active safety and driver-assistance variety, because they will be arriving at your shop for service sooner than you think. Speaking of the future being here now, don’t miss Donny Seyfer’s article, where he discusses an advanced connected car concept called “car vision.”
Having attended the recent Consumer Electronics Show, Seyfer also reports on a LiDAR sensor produced by a company named Velodyne. The latest Velodyne LiDAR sensor is about the size of a hockey puck and roughly three times as tall. It spins and creates a 3D map of everything around it using 64 lasers with 10-millisecond return-trip times.
The most fascinating part of that system, says Seyfer, is that it will take the point-of-view map it is creating and flip it over 90 degrees so that it has a bird’s eye view of upcoming intersections.
Read Donny’s article to learn how the future of vehicle technology truly is here today. Are you ready to launch your up-tempo attack?
