Henkel Corporation has officially launched an applications contest for its Loctite brand in the automotive and heavy-duty aftermarkets. The promotion is open to all professional technicians and will be promoted under the theme, How Do You Use Your Loctite? The contest will start on Jan. 15, 2006 and run through June 30, 2006. Technicians who send in their most creative and innovative uses of Loctite products will get a chance to win a variety valuable prizes, ranging from a race weekend travel package for two, to professional tools, to free Loctite products.
Monthly and Grand-Prize Levels
Professional automotive or heavy-duty technicians are eligible to enter as many times as they wish, so there will be multiple chances to win. No purchase is necessary. Winners will be selected every month during the contest period. At the end of the contest, a panel of ASE-certified magazine editors will judge all of the monthly winners and award the grand prizes.
Easy Entry Via Internet
Technicians can submit their entries via a special web page developed for the contest at www.1001.loctite.com. The link also provides all of the contest details and prize descriptions, as well as rules and regulations.
NOTE: The contest web page will go live on 1/14/06, prior to the official start of the contest period.
According to Loctite product managers, there are at least a thousand applications currently specified by Henkel and its OEM partners for Loctite products. But the automotive aftermarket team at Henkel believes that the market holds a wealth of unique, innovative and even offbeat applications that have been invented by individual service technicians and motorsports crews. The contest was developed as a way to glean some of this valuable information and boost brand awareness at the same time.
“Our primary objective is to create additional publicity and promotional opportunities for the Loctite brand,” noted Marybeth Wallett, marketing manager, Loctite Automotive Aftermarket. “This contest will give us the chance to promote the versatility and value of Loctite products and help increase their sales at all levels of distribution.”
Getting Down to the End Customer
“We’re calling our promotion ‘The Loctite 1001 Applications Contest’ and see it as a real opportunity to reach out to our end users. We are very excited about this contest and the benefits it can bring,” added Wallett.
The contest will be heavily promoted in the media, and Henkel plans to use its website as a key conduit for providing details to customers and accepting contest entries. In addition to the prizes, winning entries will also be recognized by Henkel in related company communications such as newsletters, publicity, trade ads and the company website.