Hankook’s EV Tire Wins 4 Red Dot Design Awards

Hankook’s EV Tire Wins 4 Red Dot Design Awards

Hankook Tire's EV-exclusive tire brand iON has won awards in the Product Design category.

Global tire maker Hankook Tire announced that its electric vehicle (EV) tire brand, iON, has won four awards in the Product Design category at the Red Dot Design Award 2023. The awarded products include iON evo, iON evo AS, iON i*cept, as well as iON, the official EV racing tire for the ABB FIA Formula E GEN 3 vehicle.

In May last year, Hankook Tire launched the iON brand globally, starting from the European replacement (RE) tire market. Designed from the ground up for high-performance premium electric vehicles, the iON features a balanced set of characteristics such as low noise, rolling resistance and high mileage. The brand has since become a global leader in electric vehicle tire brands, sold in major EV markets including Europe and North America.

As the official tire supplier for the ABB FIA Formula E World Championship, iON racing tires for electric vehicles have been developed specifically for the newly introduced, third-generation (GEN3) racing cars. Hankook Tire’s Evolution Technology applied in iON provides excellent grip and handling performance in all driving conditions, ensuring the best racing performance.

The iON was developed considering the entire process from raw material procurement to tire production and recycling, using eco-friendly materials in the production process. The entire inventory of tires used during the race is recycled completely through a pyrolysis process. This environmentally conscious approach has earned Hankook Tire 15 Red Dot Design Awards since 2013, including the prestigious Luminary Award in 2015, making it the first company in the global tire industry to receive the award.

Moreover, Hankook Tire has been recognized for its design competitiveness by globally recognized competitions such as the “iF Design Award” and the “IDEA” as early as 2012 in addition to the Red Dot Design Award, widely considered as one of the top three design awards in the world. The Red Dot Design Award evaluates industrial product design in the categories of Product Design, Brand & Communication Design, and Design Concept. This year, more than 20,000 products were entered from 51 countries around the world.

You May Also Like

REE Automotive, Knapheide Debut Full Vehicle Solution

REE’s first demo P7-C fully by-wire chassis cab has arrived in the U.S. and has completed its upfitting at Knapheide in Quincy, Illinois.

REE Automotive Ltd., automotive technology company and provider of full by-wire electric trucks and platforms, announced that its first demo P7-C fully by-wire chassis cab has arrived in the U.S. and has completed its upfitting at Knapheide in Quincy, Illinois.

Manufacturer of work truck bodies and truck beds, Knapheide upfitted the P7-C with its KUV body, known to create optimized organization for the technician by dividing the storage space into manageable compartments that are externally accessible from either side of the body. By working together, REE and Knapheide said the partnership will allow fleets the flexibility they need when selecting a body for their fully by-wire electric vehicles.

Chrysler Unveils Chrysler Halcyon Autonomous EV Concept

The automaker will launch its first battery-electric vehicle in 2025 and will feature an all-electric portfolio in 2028.

CITGO Enters EV Space with Pilot Program Launch

The CITGO location on 11 Mile Road in Michigan now offers both regular transportation fuel and EV charging stations.

Toyota Bringing Battery EV Production to Kentucky

It will invest $1.3 billion at its flagship Kentucky facility for future electrification efforts, including assembly of an all-new, three-row battery electric SUV for the U.S. market.

Honda’s Cumulative EV Sales Tick Past the 1 Million Mark

The automaker says it has a vision to make battery-electric and fuel-cell electric vehicles represent 100% of its new vehicle sales by 2040.

Other Posts

StoreDot Introduces Extreme Fast Charging Concept Vehicle

The company’s I-Beam XFC includes a proprietary “100in5” cell technology, which enables charging 100 miles of range in just five minutes.

Clarios, Altris Partner on Low-Voltage Sodium-Ion Batteries

The companies will develop a Na-ion battery with a potential of up to 60 volts to support automotive applications.

Lightning eMotors to Sell Substantially All Assets

Cordes & Company, as receiver of the Company, has entered into an Asset Purchase Agreement to sell substantially all of the assets of the company for $12.6 million in cash.

Global EV Sales Expected to Triple in 2024

Americans are expected to buy close to 1.3 million electric vehicles this year, or 10% of global sales.