GEARWRENCH, a leading brand of hand tools geared toward auto mechanics, has sponsored cars in both NASCAR and the IndyCar Series over the past few years. It’s a source of exposure with millions of fans every time those cars hit the track. In 2019, GEARWRENCH is again expanding its racing program, becoming the official hand-tool sponsor of veteran Formula Drift driver “Rad” Dan Burkett and his RAD Industries racing team.
“We’d seen great success with our other racing programs, and Formula Drift is a unique opportunity to add to it that we couldn’t pass up,” said Curt Weber, senior director of brand management for GEARWRENCH. “Dan’s an awesome driver, but he’s also a tool user who works on the car himself. He has a phenomenal relationship with his fans, his team and the Formula Drift community, and all of that aligns with our brand and how we work.”
Burkett, along with his wife and team manager, Renee Burkett, has raced Formula Drift for five years. With a strong following on social media, “Rad” Dan gives fans a behind-the-scenes look at his Toyota Supra.
“It’s a special relationship between drivers and their cars, but also between mechanics and their tools,” Burkett said. “When you’re confident in your tools, you feel like you can do those little things to make your car better. That’s what this partnership with GEARWRENCH gives us — the confidence that we can make our car better.”