Editor’s Notebook: Imports Top Vehicle Quality List

Editor’s Notebook: Imports Top Vehicle Quality List

Increased Popularity Means More Maintenance Opportunities

Your customers rely on you to repair their imports with great precision and accuracy, within a compressed timeframe (usually the same day!), and provide lasting repairs that both boost vehicle performance and ensure many miles of safe driving.

Beyond being their vehicle service provider, customers often rely on you to give them new vehicle recommendations — either for them or other family members. So, you not only need to stay on top of the features, bells and whistles and new technology on late-model vehicles, but it’s also important for you to know which vehicles are no longer going to be produced.

The Specialty Equipment Market Association (SEMA) recently issued a list of 10 vehicles for which 2006 will be the last model year they are produced. Five of them are imports.

Volkswagen Phaeton — Costly; $66,700 for the V8 and $96,600 for the V12. Only 3,300 have been sold in the U.S., since its introduction in 2003.

Porsche GT — $440,000 (that says it right there!); only 1,270 were sold in the 2.5 years it was produced. Production ended in May.

Acura RSX — Low-priced Integra replacement; sales were on the decline since its introduction in 2002.

Mazda MPV — Being replaced by the 2007 Mazda CX-7 and CX-9 crossover SUVs.

Honda Insight — Slow sales; only 55 per month, compared to 9,000 per month for the Toyota Prius. Now the good news. Import models took six of the top 10 spots in a new J.D. Power and Associates vehicle quality study. The Initial Quality Study ratings include two major components — defects that likely required a repair; and design problems such as controls or features that were confusing or hard to use. It was based on 64,000 responses from new car buyers who had their vehicles for 90 days and completed a lengthy questionnaire. Topping the list for the least amount of problems per 100 vehicles were Porsche, Lexus, Hyundai, Toyota, Jaguar and Honda.

So what does this mean to you? Top-ranking vehicles are typically big sellers, which means that there will be more on the road, and more that may find their way to your shop. Even though these vehicles didn’t have quality-related issues that would need to be repaired, they still need preventive maintenance and regular vehicle care. Especially if these discerning customers want their new purchases to retain their top-notch status. Something you are very well trained to do.

You May Also Like

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

DMA’s BrakeMaster line of Brake Rotors & Drums features over 400 SKUs. New coverage for Ford and Chevy includes popular pickup trucks and SUVs, the company said. Rounding out the latest offering is coverage for a wide range of Toyota, Lexus, and Acura sedans and Audi hot hatches.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

ZF Expands SACHS CDC Shock Line for U.S., Canada

The release expands ZF’s line by more than 70% reflecting growing demand for advanced damping technology in the aftermarket.

Philips Announces Xperion 6000 LED Under Hood Work Light

It features a motion detection switch that allows mechanics to turn the light on and off with a wave of their hand.

Snap-on Announces Latest Software Release

The latest software includes new coverage, guided component tests and features.

Other Posts

Do Technicians Need Tips?

Asking for a tip would not go over well with your future customers.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Success Means Investing In More Than Equipment

Todd Baldridge measures success by how well his team benefits from being together.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.