DENSO Unveils New Toolkit To Empower 23,000 Road Safety Advocates

DENSO Unveils New Toolkit To Empower 23,000 Road Safety Advocates

To help reduce auto crashes where DENSO's more than 23,000 North American employees live and work, the global automotive supplier, together with Safe Kids Worldwide, co-created a comprehensive roadmap encouraging employees to spread safe driving habits.


Road traffic crashes account for approximately 1.25 million fatalities every year, and about 500 child fatalities every day. To help reduce auto crashes where DENSO’s more than 23,000 North American employees live and work, the global automotive supplier, together with Safe Kids Worldwide, co-created a comprehensive roadmap encouraging employees to spread safe driving habits: the Road Safety Associate Toolkit.

The 41-page document offers safety tips, infographics, activity sheets and other materials to assist employees in making their communities safer for kids. The Toolkit has three sections: In and Around Cars, Pedestrian Safety and Bike Safety.

“Developing new technologies will help us deliver safer vehicles, but to truly create a world free of traffic accidents, we need to nurture safe driving habits and safety discussions at the community level. We can’t achieve that without our employees raising awareness for child safety in their own communities,” said Robert Townsend, vice president, community affairs at DENSO. “The Toolkit we developed with Safe Kids provides ample resources for easy and actionable steps to become a local road safety advocate.”

The Toolkit includes tips on installing car seats and avoiding heatstroke, advice for parents on talking to teen drivers, ways to prevent kids from being distracted while walking near roadways and Halloween safety precautions. It also provides contact information for local Safe Kid coalitions, an action plan to make school zones safer, other online resources and social media posts.

“Safe Kids Worldwide has been laser-focused on preventing childhood injuries for almost 30 years, and we’ve made a lot of progress toward keeping kids safe,” said Torine Creppy, president of Safe Kids Worldwide. “But we can do even more by partnering with the associates of DENSO. We’re confident that our joint initiative can help to reduce the number of traffic crashes and protect our children.”

You May Also Like

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

UniClutch and UniClutch Sport will be the first iterations of this system to launch in the U.S. UniClutch's dual core technology significantly boosts torque capacity without compromising drivability. Its one-of-a-kind, patented and adaptable design fits a multitude of vehicles, simplifies inventory management, expedites clutch replacement time, and lessens common installation problems. Compared to UniClutch, UniClutch Sport offers a further 15% more torque capacity and a sport-tuned pedal feel for more serious enthusiasts. These features create a clutch system with mass appeal for consumers and aftermarket businesses alike, as the industry grapples with a continuously challenging supply chain and the need to find labor efficiencies.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Advance Auto Parts Announces ‘National Battery Day’ Promo

DieHard battery giveaways and complimentary battery testing will be part of nationwide festivities held on Feb. 18.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Tenneco Introduces Add-On Valve Technology 

The company says the RideRefine SDD valve brings new levels of versatility, tunability and comfort to passive damper performance.

AP Emissions Releases New Part Numbers for February

AP Emissions Technologies has released 12 new SKUs that cover six million VIO in the month of February.

Lumileds Debuts New Philips Automotive Lighting Website

The site features an entirely new design that brings together the full breadth of the Philips portfolio of automotive lighting and accessories in North America.

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.