March, 2015 Archives - Import Car
Four Tips To Boost Wiper Sales

1. Spray and Sell Equip your service bays with a spray bottle filled with water. After cleaning the windshield, spray it down with the bottle and operate the wipers. If the wipers streak or chatter, recommend replacement. This $3 investment per bay will pay for itself when the first set of blades is sold. 2.

Streaky windshield
Air Filter Show & Tell: Seeing Is Believing

Air filter replacement shouldn’t be a tough sell. Once you show a customer their dirty filter, the need for replacement becomes obvious.

Dirty air filter
Selling Batteries With A State-Of-Health Strategy

Batteries can be an easy sell because customers understand their importance. Unfortunately, many customers let theirs die before looking for a new one.

TPMS Maintenance Minute: Best-Practice Rules To Follow

If you want to get the maximum life of 70,000 to 100,000 miles out of a TPMS sensor, you will have to do some maintenance and follow some rules.

TPMS art
Selling The Benefits Of A Complete Belt Job

Selling a belt at 90,000 miles is easy. But, making that new belt go 90,000 miles might be impossible without selling the complete belt job.

Searching For ‘Black Holes’: 3A Automotive, Phoenix, AZ

After charting sales for two weeks and thinking about the numbers, 3A owner Jimmy Alauria found what he called a “black hole” in their approach.

3A Automotive (outside)
Steering Systems Under Stress: Ball Joints, Bushings and Alignment

Prior to the Daytona 500 in February, I watched Matt Kenseth blaze his way to victory in the Sprint Unlimited driving a Joe Gibbs Racing Toyota. During the race, one of the commentators referred to the “laser-precision steering” apparent in the winning car. Since driving at 200 mph on pavement is akin to driving 70

Import Insights: Mazda (March 2015)

Mazda Sales Off To Big Start In 2015 Mazda North American Operations kicked off 2015 with 20,271 vehicles sold in the U.S. in January, representing an increase of 7.7% versus last year. “Coming off our best sales year in 20 years, Mazda vehicle sales have continued the positive momentum into 2015,” said Ron Stettner, vice president of sales, MNAO.

2016 Mazda CX-5