July 2021 Archives - Import Car

What Customers Expect From Preventative Maintenance in 2022

Air Date: July 07, 2022

Sponsored By Valvoline

This webinar is part of a free two-part series will help you understand customers' new expectations regarding preventative maintenance, as well as the technical changes that impact vehicles' maintenance schedules.

You may think you know your customers, but are their purchasing decisions changing? Customers today are being influenced by inflation, new vehicle shortages and the extreme pricing of used vehicles. These current trends are impacting how customers service and maintain their daily drivers. These shifts in today's automotive landscape are changing what customers want from their current vehicle and your service facility.

In this 45-minute webinar, the experts from Valvoline will address the latest research on:

What are customers willing to spend on preventative maintenance?
What do they consider a full-service facility, and why do they trust them?
How do customers want to schedule preventative maintenance?
What do they want to know from a service advisor?

Speakers

Brad Stuck, Brand Manager - Valvoline Professional Series, Valvoline Inc.
Andrew Markel, Director of Technical Content, ShopOwner

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