Brembo Receives ACPN Content Excellence Award

Brembo Receives ACPN Content Excellence Award

BremboParts.com showcases the company’s brake pad offerings for more than four million vehicle models, cars and trucks.

Brembo recently received a Silver award from the Automotive Content Professionals Network (ACPN) for content on the company’s BremboParts.com aftermarket component online catalog.

The annual awards recognize the best examples of electronic cataloging, product content and business to business systems in the vehicle aftermarket. Catalogs, content and systems are judged on a variety of criteria ranging from compliance with Auto Care Association’s Content Exchange Standards ACES and PIES, and best practices to readability and technical accuracy, innovation, interactivity, user experience and quality of content.

“In 2017, we accepted the challenge of putting the entire range of Brembo replacement brake pads and rotors online,” said Walter Keating, Brembo North America, aftermarket manager. “We have taken measured steps to make sure that the online catalog is easy to navigate and contains all of the necessary information and technical data that a consumer or repair shop needs to identify the right part for their purchase decision. Our global Brembo team, along with our suppliers and web support group, have worked diligently to make BremboParts.com an award-winning brake parts information destination. It is a testament to the whole team to be recognized by the ACPN.”

BremboParts.com showcases the company’s brake pad offerings for more than four million vehicle models, cars and trucks, as well as its UV coated replacement brake rotors, performance brake fluids and the Brembo B-Quiet brake component lube. In addition to identifying the specific OE quality replacement parts they need, consumers can view QR (Quick Response) codes scanned from the packaging, so technicians and DIY’ers can directly access videos that describe fitting instructions for each application. Genuine Brembo brakes, rotors, fluids and lube can be purchased directly at BuyBrembo.com.

For more information about ACPN or the Content Excellence Awards, visit autocare.org/acpn

You May Also Like

FCS Adds New Part Numbers

FCS released 73 new numbers in the September release.

FCS Automotive is pleased to announce the release of 73 new numbers including:

19 Complete Strut Assemblies

11 Shock Absorber & Coil Spring Assemblies

11 Shock Absorber Assembly Kits

8 Fleet Gas Shocks

PRT Releases 15 New Products on Complete Strut Assemblies

The new items come to extend the PRT portfolio in North American Market and represents more than 5 Million vehicles in new coverage.

Gray Tools Introduces Made-in-USA Insulated Socket Sets

Two new insulated socket sets are available in 1/4″ and 3/8″ drive sizes.

Philips Xperion 6000 Headlamp Offers Hands-Free LED Lighting

The headband-mounted work light allows service pros to shine brilliant LED illumination exactly on the task at hand.

AMSOIL Expands Synthetic European Motor Oil Line

New 0W-30 and 10W-60 viscosities are designed for the unique demands of gasoline, diesel and hybrid European vehicles.

Other Posts

Continental Offers ClearContact Synthetic Wiper Blades

The synthetic rubber formula delivers superior all-weather performance, even at high speeds and at extreme temperatures.

LIQUI MOLY Releases A/C System Cleaner

The cleaning solution is designed to improve the efficiency and lifespan of HVAC systems.

Bar’s Leaks Tech Tip: Help Your Customers Keep Their Cool

Remind your customers of these three important steps to maximize vehicle cooling performance this summer.

Streamlight Launches Updated Rechargeable Spotlight

Waypoint 400 Offers greater Lumens and Candela For enhanced down-range lighting.