Bosch Marks 100 Years in U.S.

Bosch Marks 100 Years in U.S.

With its high-voltage magneto ignition system for cars, Bosch entered the U.S. market in 1906 and helped pave the way for reliable motorization, according to David Coolidge, president of Bosch's North American Aftermarket Division.

Robert Bosch Corp. is celebrating its first 100 years in the U.S.

With its high-voltage magneto ignition system for cars, Bosch entered the U.S. market in 1906 and helped pave the way for reliable motorization, according to David Coolidge, president of Bosch’s North American Aftermarket Division.

"The Bosch legacy of leading the automotive industry to new levels of technical innovation and driver satisfaction continues today as we develop and deliver premium technology products that enhance vehicle performance, safety, and provide driver comfort and convenience,” said Coolidge. “At the same time, we are committed to supporting the automotive aftermarket with expanded premium product offerings, developing new market segments, and providing best-in-class value-added service and support systems."

Speaking this past November at a press conference at AAPEX 2005 in Las Vegas, Coolidge said that "Bosch earned its reputation for delivering innovative solutions to technical challenges by bringing real benefits to the end-consumer." Some of these innovative solutions include: the world’s first commercially viable high voltage spark plug, antilock braking systems (ABS), electronic stability control (ESC), adaptive cruise control (ACC), gasoline and diesel direct injection systems, and hybrid vehicle management. The driving force behind Bosch technical innovations has always been to advance the quality of the driving experience by ensuring safety, enhanced comfort and convenience, improved vehicle fuel economy and lower emissions. "Bosch technical innovation is a positive force for the aftermarket and its consumers," added Coolidge.

Forbes magazine recently recognized that spirit of innovation and featured the leading auto part manufacturer in its Nov. 28, 2005 issue. The article – “Parts For The Sensitive Car” – focused on the spirit of innovation that remains the chief motivator for Bosch even in today’s fiercely competitive, sales-oriented global business environment. The industry average for R&D spending is 4.7 percent, while Bosch’s automotive technology division spent twice that much at 9 percent. In 2004, the company reinvested 96 percent of its profits back into itself.

For more information on the Bosch Group in North America, visit:

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

Other Posts

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.