Beck/Arnley announces it has entered into a co-branding alliance with MANN+HUMMEL to feature both company logos on filter packaging for European vehicle applications. With the co-branding label, there is no second-guessing as to the high level of quality in every box.
“We are very excited about this new opportunity with MANN+HUMMEL, and look forward to a long and successful relationship,” said Vonda Lee, Beck/Arnley’s director of product management. “MANN-FILTER is a strong and recognized brand name in the industry. Co-branding our filter packaging will continue to enhance Beck/Arnley’s commitment to supply OE and/or OE quality parts.”
MANN+HUMMEL supplies premium quality OE filters for European applications. Beck/Arnley, in conjunction with MANN+HUMMEL, is committed to supplying the automotive aftermarket with an extensive line of quality OE filters.
"This is a great business opportunity; it is a win-win for both of our companies," said Jurgen Englmaier, MANN+HUMMEL sales account manager.