Mary DellaValle, Author at Import Car - Page 4 of 15
APA’s 2016 Conference Delivers: Sparks Collaboration, Fuels Business, Awards Vendors, Spotlights Members

Automotive Parts Associates’ (APA) 35th Annual Shareholders’ and Manufacturers’ Conference, held March 9-11 at the Disney’s Contemporary Resort in Orlando, Florida, over-delivered on attendee expectations of connecting and collaborating, with its multitude of networking events and social functions offered throughout the three-day event.

A High-Octane Offense In An Industry That Continues To Accelerate

If you need validation for the amount of time you spend daily working “on” your business, look no further than the next televised game of your favorite professional basketball team. There, you’ll witness how a “high-octane” offense energizes the team, engages the audience and drives excitement levels to new heights, becoming a major contributor to another game in the “win” column.

Staying Ahead of The Curve In The New Year

The new year always brings new challenges as we resolve to set and reach new goals, like working both harder and smarter to stay ahead of the competition. And, just like you and your techs have to continuously fine-tune your skills through training and continuing education, the staff at ImportCar has been working to stay

car-side-bg
Coolant Condition: More Than Just A Wallet Flush

Overheating is a rare occurrence, as coolant can last more than 100,000 miles. But over time, it can lose its ability to protect the engine against damage.

Checking the radiator antifreeze
Selling Batteries: Use Cell Phone Battery Life As A Sales Tool

When 10% power is reached, some phones go into a battery saving mode. You have a similar tool in your arsenal for car batteries: conductance testing.

Low Battery Cell Phone
Four Tips To Boost Wiper Sales

1. Spray and Sell Equip your service bays with a spray bottle filled with water. After cleaning the windshield, spray it down with the bottle and operate the wipers. If the wipers streak or chatter, recommend replacement. This $3 investment per bay will pay for itself when the first set of blades is sold. 2.

Streaky windshield
Air Filter Show & Tell: Seeing Is Believing

Air filter replacement shouldn’t be a tough sell. Once you show a customer their dirty filter, the need for replacement becomes obvious.

Dirty air filter
Selling Batteries With A State-Of-Health Strategy

Batteries can be an easy sell because customers understand their importance. Unfortunately, many customers let theirs die before looking for a new one.

TPMS Maintenance Minute: Best-Practice Rules To Follow

If you want to get the maximum life of 70,000 to 100,000 miles out of a TPMS sensor, you will have to do some maintenance and follow some rules.

TPMS art
Selling The Benefits Of A Complete Belt Job

Selling a belt at 90,000 miles is easy. But, making that new belt go 90,000 miles might be impossible without selling the complete belt job.

Winter Visibility Tune-Up

Winter visibility is especially critical, no matter if you are in California or Alaska. Make sure your customers are prepared as the weather shifts.

Rainy windshield
Can You Service Modern Batteries?

The construction of batteries has changed significantly from olden days. Battery issues are now even more difficult to diagnose. Here is what is different.

transformer in free field switching site