David Rogers, Author at Import Car
Are Service Advisors Facing Unfair Customer Service Hurdles?

Is your advertising and marketing bringing you a lot of customers or the RIGHT customers? There’s a difference.

Business Owners Lie To Themselves At The Peril Of Their Shops

Your competition WANTS you to think you don’t need or can’t afford advertising. It’s a slippery slope.

Empowering Service Writers

Grow your business by providing the right tools for success.

All Work And No Play Is Not The Secret To Success: Achieving Both Work-Life Balance And Shop Success

As small-business owners, we are often caught up in this obligation to do everything it takes to succeed. We feel that we owe it to our investment, to our future, to our employees and to our customers. So, we stay late, we fix employee mistakes ourselves, and we lose whole weekends working to catch up on the work that employees didn’t get done.

Making New Equipment Pay For Itself In 90 Days

Purchasing shop equipment is no small decision. After all, new equipment carries a hefty price tag and no guarantee of a return on your investment. In the best-case scenario, the new equipment pays for itself, increases trust and loyalty with your customers, improves efficiency, and leaves you with no regret. But, the opposite is always a possibility.