Building Customer Loyalty: Why Oil Changes Matter

Air Date: December 01, 2021

Sponsored By Valvoline Inc.

Building customer loyalty at any business is challenging. Keeping customers returning to an automotive repair shop is the most daunting task for owners. If a shop can crack this code, they will capture current and future repair and maintenance opportunities. The only built-in opportunity for every vehicle to increase customer loyalty is engine oil and functional fluid services.

In this hour-long webinar, our experts will discuss how they’ve built an oil change and vehicle maintenance program that keeps customers coming back and helps maintain healthy profit margins.

Speakers

John Stotz, Senior Marketing Manager - Lubricants, Valvoline Inc.
Andrew Markel, Director of Content, ShopOwner

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Import Car ImportCar is the only magazine focused specifically on import specialists — those shops that derive more than half of their revenue from the repair and service of import vehicles. ImportCar has been informing and influencing the import vehicle repair specialist since 1979, helping our readers accomplish both profitable and professional import vehicle repairs. We provide diagnostic, troubleshooting and repair information and videos that helps our loyal readers service imports with greater precision and accuracy, and keeps them up-to-date on emerging service technologies. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from ImportCar and the ImportCar eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!

Connect with us

Andrew Markel

Andrew Markel is an ASE Certified Technician and former service writer, and he brings this practical knowledge to the ImportCar team as director of content. He has more than 20 years on the staff of Import Car.