Not necessarily a “car gal” per se, Godschalk says she was more intrigued by the business side of the aftermarket industry. That curiosity has served her well in her career. Over the years, she rose through the ranks at Federated, from her start serving as secretary and administrative assistant, to office manager, general manager, then corporate secretary and treasurer, then serving as VP before being named president of the organization in 2020.
Having worked with several icons of the industry – Art Fisher, Rusty Bishop and Larry Pavey – Godschalk says she feels thankful to have worked with such great teachers. The experiences she gained working with talented leaders has been invaluable she says.