ADVICS Expands Hyundai, Kia, Genesis Coverage

ADVICS Expands Hyundai, Kia, Genesis Coverage

Expansion includes 67 new brake rotor part numbers.

ADVICS, the leader in advanced braking technology and member of the AISIN Group of companies, is expanding its brake rotor product line by adding approximately 28 million to its vehicle in operation (VIO) axle coverage.

Each of the 67 brake rotors are certified high-carbon and fully coated, offering premium protection against rust and corrosion.

“We are always excited to broaden the coverage for our customers, allowing them to service more vehicles with ultra-premium quality parts,” said Gil Pulliam, senior manager of the Aftermarket Department for ADVICS. “These certified high-carbon brake rotors provide better fade resistance, optimal performance and power, and we can’t wait for shops to start servicing customer vehicles with this incredible product.”

As a member of the AISIN Group of companies, ADVICS aftermarket products are sold through AISIN World Corp. of America, located in Torrance, California. All new part numbers from the brake rotor product line expansion are currently in stock at AISIN warehouses in the U.S. and are available for immediate purchase.

This expanded brake rotor coverage will be one of several topics presented at the AISIN/ADVICS booth #A4657 at the 2022 Automotive Aftermarket Parts Expo (AAPEX) in Las Vegas November 1-3, 2022.

In addition to brake rotors, ADVICS offers an extensive portfolio of ultra-premium brake system components that have been designed, engineered and manufactured to work together. The current comprehensive ADVICS product offerings consist of ultra-premium disc brake pads, rotors, calipers, master cylinders, wheel cylinders, boosters and all-new DOT 3 and DOT 4 LV brake fluid formulas.

For more information about ADVICS and its advanced braking technology, visit http://advicsaftermarket.com.

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