Running a successful repair shop isn’t just about knowing how to fix cars, it’s about being able to effectively implement tried-and-true business strategies.
You also need practical business solutions to boost profitability in this challenging business environment.
That’s why Shop Owner Magazine, sister publication to ImportCar, has launched a new LinkedIn Group to give shop owners and their employees FREE best practices for thriving in today’s competitive repair landscape.
This forum will deliver shop management-related editorial targeting the everyday issues of running an automotive repair shop.
By joining the Shop Owner: Professional Automotive Repair Shop Owners Group, you’ll automatically have access to easily implementable strategies for being more knowledgeable and productive in the areas of financing and insurance, customer loyalty, shop productivity, tech and manager recruitment, employee retention, shop operations, customer service, human resources, equipment purchases, training, marketing and more!
To join the Shop Owner group, simply log in to your LinkedIn profile and search “Shop Owner: Professional Automotive Repair Shop Owners Group” to receive all the information you need to take your business to the next level, and connect with other shop owners who have best practices to share.
One recently posted business tidbit discussed how social media can be used to reach a repair shop’s target demographic. We spoke with Michael Crosson, an advertising and marketing exec who publishes SocialMediopolis and runs the largest group on LinkedIn for social media marketers (over 1.4 million members), who offered this advice:
“Localization of content and providing extended services are highly important. Can you pick up clients’ cars? Highlight it and show it. Make short videos about your shop and encourage customers to give recommendations. You should also look for PR opportunities that tie into the local community, such as donating services for cops or helping out those in distress.
“I would highly recommend using Twitter, Instagram and Snapchat even more than Facebook. They are great sources for new customers and referrals. Be VISUAL! Use lots of photos and short videos to show off your shop.”
Join the Shop Owner: Professional Automotive Repair Shop Owners Group now to obtain some business best practices you can immediately implement to attract customers, build trust and engage raving fans who will keep coming back for service.
