AkzoNobel Sponsors Patrick Dempsey LeMans Racing Team

AkzoNobel Sponsors Patrick Dempsey LeMans Racing Team

As part of the AkzoNobel Automotive & Aerospace Coatings (A&AC) new Lesonal "Great finish. Fast." campaign that launched in January 2014, the company has created a special opportunity for its distributor network - the Lesonal LeMans Sponsorship Program.

As part of the AkzoNobel Automotive & Aerospace Coatings (A&AC) new Lesonal “Great finish. Fast.” campaign that launched in January 2014, the company has created a special opportunity for its distributor network — the Lesonal LeMans Sponsorship Program.

The brand’s first-ever sports-themed program partners with the famed Dempsey Racing team for the 2014 LeMans racing season, which features the Lesonal logo and paint on two Porsche 911’s in the GT Class.

Established in 1923 in France, LeMans racing is among the top three most popular forms of automotive racing (including Formula 1 and NASCAR). The sport’s popularity continues to grow in North America, which boasts more than 80,000 attendees at each televised race. The 2014 season schedule includes 10 races in the U.S. and one race in Canada.

“We are very pleased to be partnering with such a high-profile LeMans racing team as Dempsey Racing. The venue of LeMans and the proven track record of the team perfectly align with Lesonal’s winning competitive compact offering and resilient finishes,” said Kari Greason, A&AC North American brand manager. “The comprehensive nature of the sponsorship program and associated marketing programs will not only provide unprecedented awareness for the Lesonal brand, but also provide a compelling platform for our distributors to grow their businesses with the Lesonal.”

With the racing season now officially underway, three strategic races have been selected for customers to participate in. These race-day events will feature personal interaction with the Dempsey Racing Team on race-day (drivers Patrick Dempsey — star of the popular TV series “Grey’s Anatomy,” Joe Foster, Andrew Davis, and Norbert Siedler), exclusive pit tours, entertainment, food and more.

Race dates are:
• July 12-13, Bowmanville, Ontario, Canada
• Sept. 19-20, Austin, Texas
• Oct. 1-4, Atlanta, Ga.

You May Also Like

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) are continuing their partnership and will conduct educational awareness seminars at select Goodguys events throughout the 2024 season.

Since its inception, the ASE Education Foundation has brought industry and education together to develop entry-level technicians. Goodguys is one of many industry relationships the Foundation has developed to help solve the technician shortage.

BMW Diagnostics: Low Airflow After Cabin Filter Replacement

Models:  F97 X3 M  F98 X4 M G01 X3 G02 X4 G20 3-Series SITUATION After replacing the microfilter during a previous service, the customer notices that the ventilation system airflow rate is noticeably less. This leads to perceived lower cooling power. The customer may also notice that external odors enter the vehicle. Related Articles –

Volvo Modular Engine Service

The Volvo Modular Series engine outlasted Ford and was retired by Geely. The Volvo modular design that can have four, five or six cylinders made its debut in 1990 in the 960 sedan as a six-cylinder and never stopped improving. Related Articles – How To Service BMW Tire Monitor Systems – VW DSG Maintenance –

BMW Cooling System Problems

Let’s take a closer look at this unique water pump, how to replace it efficiently and what other components should be replaced along with it.

Audi Active Suspension Service

The key to servicing these systems is proper information and understanding precisely how these systems operate.

Other Posts

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.