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When Gas Pump Prices Rise...Be Proactive Rather Than Reactive
When summer arrives, your customers are going to feel the heat. And, it’s not going to be so much from the temperature as it is from gas prices, which are projected to hit the $3 per gallon mark within a couple of months. More
Carley's Corner: The Pitfalls of Extended Warranties
New car warranties keep getting longer and longer, much to the dismay of the aftermarket. More
Mitch Schneider: How To Handle Customer Anxiety Over Intermittent Problems
Intermittent automotive service problems are one of the few things capable of terrifying and paralyzing folks on both sides of the service counter. More
Perspectives: The Most Important National Car Care Month EVER
Car Care month is the car owners' opportunity to have their vehicle inspected for free. It is your opportunity to help them out and give them the information they need so they can prioritize their household expenditures and, hopefully, find some money for vehicle maintenance and repair work. More
Directions: Top Techs Score Big for the Automotive Aftermarket
Let’s hear it for the automotive service and repair industry's group of All Stars. More
Rotors, Resurfacing and the Law: How the Glad/Midas Lawsuit Will Change How You Sell Brakes
After a four-year undercover investigation, the California Bureau of Automotive Repair (BAR) has settled the case against Mike Glad, the owner of 22 Midas shops, for charging customers for unnecessary repairs and using deceptive advertising. The $1.8 million settlement also prevents Glad from owning or operating a repair shop in the state. More
Top Techs Score Big For The Automotive Aftermarket
Let’s hear it for the automotive service and repair industry that also has its own group of All Stars. These Top Techs were honored in November during the National Institute for Automotive Service Excellence’s (ASE) board meeting held at the Monteleone Hotel in New Orleans. More
Not Selling Out of Fear: Are You Killing Sales Out of Kindness?
These are strange economic times. For some reason, some shops have become overly cautious in selling or even recommending items like worn shocks and struts in fear that it might scare away the customer that came in for another repair. More
Perspectives: The Way You Want It or The Way They Want It
You need to ask your customers how and when they want information. And, once you receive their answers, you must be ready to respond. More
Mitch Schneider: Emotional Battery
For most of us, it has been a tough year. And, even if you are one of the "lucky" shop owners who have seen a rise in their year-end numbers - "lucky" as in where "opportunity" meets "preparation," and all the skill, hard work, insight, discipline and determination that goes along with that kind of luck - it hasn't been an easy year for the majority of your clients regardless of where you are. More
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