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Perspectives: Are Empty Streets Around the Corner?
Some of my peers in the media are preaching that kids aren't interested in driving anymore. In fact, one columnist recently wrote that the dwindling love affair with the auto will have a significant impact on car sales. More
Perspectives: Are You Ready for More Business?
Develop a checklist to make sure you are ready to take full advantage of the massive population of vehicles on the road that need service. More
Perspectives: Not Just Another Training Tool
Luckily for us all, there is a new online directory for aftermarket training and education called DRIVE. What makes this website really useful is that it uses Google to search only the training and education information from more than 75 participating manufacturers, distributors, private training organizations, associations, technical schools and other organizations providing training and education... More
Perspectives: Do You Know Your Parts?
The Know Your Parts campaign is the brainchild of AASA's Marketing Executives Council, which studied a growing trend among parts stores and service shops that are featuring lower-cost, often lower-performing aftermarket parts. More
Management: Recalls, Recalls, Recalls
Recalls are a black eye for the whole industry. They bring into question the trust a car owner has for that vehicle manufacturer, as well as everyone associated with cars, parts and service. More
Perspectives: The Most Important National Car Care Month EVER
Car Care month is the car owners' opportunity to have their vehicle inspected for free. It is your opportunity to help them out and give them the information they need so they can prioritize their household expenditures and, hopefully, find some money for vehicle maintenance and repair work. More
Perspectives: The Way You Want It or The Way They Want It
You need to ask your customers how and when they want information. And, once you receive their answers, you must be ready to respond. More
If It's December, It's Really Next Year Already -- Taking Stock of 2009
Here is Publisher Beth Skove's take on this year’s Top 5 Events and Influences. More
Perspectives: Everyone's Changing, Are You?
You never know what's going to change around you and how that can impact your business. More
Opinion: A Larger Sweet Spot
In the automotive aftermarket, much is written about the service sweet spot being vehicles in the 6- to 10-year old range. More
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