Import Insights: Mazda (October 2015)

Import Insights: Mazda (October 2015)

2016 Mazda6Mazda6, CX-5 Earn Best-In-Segment Accolades in J.D. Power APEAL Survey

Both the current-generation midsize Mazda6 sedan and compact CX-5 crossover have won praise throughout the automotive industry for their style, poise, technology and driving dynamics. The barometer for their excellence is also judged by the consumers who purchase, drive and maintain these vehicles.

By that metric, Mazda6 and CX-5 have excelled again, earning J.D. Power’s 2015 APEAL award in their respective segments. Respondents were asked to rate their vehicles on engine/ transmission; ride, handling and braking; comfort/ convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

“Since going on sale in February, the refreshed 2016 Mazda6 and CX-5 have provided car shoppers with what were already segment-leading vehicles and improved upon them with new technologies, premium materials and enhanced style,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO).

“Mazda’s SKYACTIV Technologies are differentiating themselves in a crowded automotive industry with strong engine performance and refinement, and ‘KODO – Soul of Motion’ design continues to set a benchmark for curb appeal at any price point,” continued O’Sullivan.

2016+Mazda+CX-5_2Mazda CX-5 and Mazda6 Earn Superior Ratings from IIHS

The 2016 Mazda CX-5 and Mazda6 each received a “Superior” rating from the Insurance Institute for Highway Safety (IIHS) in its latest evaluation of crash prevention systems. The 2016 Mazda CX-5 and Mazda6 can both be equipped with Mazda’s i-ACTIVSENSE advanced safety technologies, which make use of detection devices such as milliwave radars and cameras. They include active safety technologies that help the driver recognize potential hazards, and pre-crash safety technologies that help avert collisions or reduce their severity in situations where they cannot be avoided.

The 2016 CX-5 Grand Touring model features Mazda’s Blind Spot Monitoring (BSM), which helps detect vehicles approaching from the blind spot areas at the sides and rear. BSM also incorporates Mazda’s Rear Cross Traffic Alert (RCTA) function, which alerts the driver when it detects vehicles approaching from either side as the driver backs up.

Mazda6 and its advanced safety technologies deliver greater driving pleasure and peace of mind. Mazda6 Grand Touring models come standard with Smart Brake Support (SBS). The Mazda6 Grand Touring’s optional Technology package adds Mazda’s BSM and RCTA functions, among a long list of other safety-enhancing features.

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